Search engines challenging Google in 2021

When you think of search engine marketing, your mind probably jumps straight to Google. You may not even consider any other search engines – but Google is not the only search engine out there. There are several alternative search engines that are challenging Google's dominance – and in some countries, these challengers have even succeeded in knocking Google off the top spot.

In these slides from a webinar from July 2021, we explore some of these alternative search engines, specifically Microsoft Bing, Yandex, Baidu, Sogou, Yahoo Japan, Naver, Seznam and DuckDuckGo. You will learn in what ways they are challenging Google. We will also cover the biggest difficulties for SEO when optimising for these search engines and how to overcome them.

Whether you are just getting started with international search engine marketing or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve the performance of their website in non-Google search engines.

From reading these slides, you will learn:

  • which search engines are challenging Google in 2021
  • key things to consider when working with Microsoft Bing, Yandex, Baidu, Sogou, Yahoo Japan, Naver, Seznam and DuckDuckGo
  • biggest challenges for SEO when optimising for Microsoft Bing, Yandex, Baidu, Sogou, Yahoo Japan, Naver, Seznam and DuckDuckGo (and how to overcome them)
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