A guide to Weibo for business

Weibo is one of the most popular social networks in China, making it an important platform for your brand to be active on if you want to succeed in the country. With around 593 million monthly active users, Weibo is a valuable marketing tool whether your company is B2C or B2B. From reading this guide, you will learn:

  • what Weibo is
  • how Weibo works
  • the benefits of using Weibo for marketing your business in China
  • some top tips for using Weibo for business

Whether you are just getting started on Weibo or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in China.