This is a recording of a talk given at the International Search Summit Barcelona 2025. In a world of constant digital change, adaptability is not just a strategy, it is a must. In this talk, Adriana Garcia from Allianz shares her real journey of SEO transformation in the AI era, based on direct experience, mistakes and successes. She discusses how she has changed the way she works, building more united, agile, collaborative and resilient teams to face new digital threats.
