International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

View

China

Slides

Targeting China: An action plan to bring online success

View

China

Video

Digital marketing insights for China in 2020

View

China

Slides

How to run effective search campaigns in China

View

China

Video

Webinar: How to run effective search campaigns in China

View

China

Video

Webinar: Using WeChat to grow sales in China

View

China

Slides

Using WeChat to grow sales in China

View

China

Country Guides

Webcertain Search And Social Report 2020: China

View

Germany

Country Guides

Webcertain Search And Social Report 2020: Germany

View

Japan

Country Guides

Webcertain Search And Social Report 2020: Japan

View

Singapore

Country Guides

Webcertain Search And Social Report 2020: Singapore

View

United Kingdom

Country Guides

Webcertain Search And Social Report 2020: UK

View

China

Video

Webinar: How to succeed online in China

View

China

Slides

How to succeed online in China

View

China

How To Guides

A guide to mobile marketing in China

View

Japan

Video

Secrets to Japanese SEO success

by Brad Lucido

View

China

Video

Why you need to be on WeChat when targeting China

View

China

Video

Opening a Baidu advertising account: What you’ll need

View

China

Slides

China: Opportunities in B2B on WeChat

View

China

Country Guides

Webcertain Search And Social Report 2018: China

View

Online marketing tactics for you

Localisation

Slides

Merging translation and SEO to drive success

View

Localisation

Video

Webinar: Merging translation and SEO to drive success

View

Localisation

Video

How language can make or break global online success

View

SEO

Video

Cultural dimensions and global digital marketing

View

SEO

Video

How to build better links than your competitors

View

Paid Media

Video

Adapting global paid search strategies in tough times

by Rachael Harker

View

SEO

Video

Targeting China: An action plan to bring online success

View

Content Marketing

Video

Intent-based content optimisation for global companies

View

Paid Media

Video

Using automation to drive growth in paid performance

by David Merrifield

View

SEO

Video

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

View

SEO

Video

Setting up a global SEO team that fits your budget

by Nitin Manchanda

View

SEO

Video

Q&A with Google

by John Müller

View

Social

Video

4 countries where social media isn’t what you’d expect

View

Localisation

Video

Digital marketing insights for Romania in 2020

View

Localisation

Slides

How language can make or break global online success

View

SEO

Slides

Cultural dimensions and global digital marketing

View

SEO

Slides

How to build better links than your competitors

View

Paid Media

Slides

Adapting global paid search strategies in tough times

by Rachael Harker

View

SEO

Slides

Targeting China: An action plan to bring online success

View

Content Marketing

Slides

Intent-based content optimisation for global companies

View

Test yourself and get a certificate

Certification

Quiz: Social selling on LinkedIn

View

Certification

Quiz: Buying marketing translation

View

Certification

Quiz: How to plan and execute a successful webinar

View

Certification

Quiz: Terminology management for translation

View

Certification

Quiz: How to prioritise your global social media budget

View

Certification

Quiz: How to work with micro-influencers in B2B marketing

View

Certification

Quiz: How to prioritise global social media budgets

View

Certification

Quiz: How to set up a YouTube channel

View

Certification

Quiz: Search and display advertising on Google

View

Certification

Quiz: How to set up and optimise a Google My Business listing

View

Certification

Quiz: How SEOs and linguists can benefit each other

View

Certification

Quiz: Developing & implementing a global paid search strategy

View

Certification

Quiz: Mobile marketing in China

View

Certification

Quiz: Keywords and content for global SEO

View

Certification

Quiz: Social media on Naver

View

Certification

Quiz: B2B social media strategy

View

Certification

Quiz: Social media for the technology sector

View

Certification

Quiz: How hotels can increase direct online bookings

View

Certification

Quiz: Search advertising on Naver

View

Certification

LinkedIn Sponsored Updates

View

All about France

Country Guides

Webcertain Search And Social Report 2020: France

View

Country Guides

Webcertain Search And Social Report 2018: France

View

News

Ecommerce Important For French Christmas Shopping

View

News

Social Media Boosts Digital Ad Spend In France

View

News

Traditional Media Ad Spend Slows In France

View

News

France To See Steady Instagram Growth

View

News

Facebook Fined 150,000 Euros In France

View

News

New Search Engine Launches In France

View

News

Over Half Of Website Visits In France Now On Mobile

View

News

Ad Blocking In France Impacts On Amazon

View

News

26% Of Ad Spend In France To Be Digital In 2017

View

News

Censorship Rose In France In 2016

View

News

Facebook Launches Fake News Filter In France

View

News

Mobile Payments Failing To Take Off In France

View

Video

Finding Success In The French Ecommerce Market

by Webcertain Keywords

View

News

Twitter And TV Important For Fostering Trust In France

View

News

Company Ethics Matter To French Millennials

View

News

Search Engine Use Declining In France

View

Video

Exporting to the French Market

by Etienne Bognar

View

eCommerce for you

Video

8 countries with local e-commerce sites

View

Video

The secret to boosting your Amazon sales

View

Video

Harnessing Amazon PPC for global growth

by Julia Munder

View

How To Guides

How hotels can increase direct online bookings

by David Sanchez

View

Slides

Yandex Keyword Bidding and Strategies

View

Slides

History and Introduction of Yandex

View

Slides

Opening a Yandex Direct Account

View

Slides

Yandex Direct - First steps

View

Slides

Yandex Commander Overview

View

Slides

Yandex Direct Reporting Options

View

Slides

Yandex Retargeting Based on Yandex Direct with segments

View

Video

Using automated bidding strategies for global expansion

by Sven O. Wilhelm

View

Video

Scaling PR and link building internationally

by Dominik Schwarz

View

News

Yandex and Sberbank to launch e-commerce site Beru

View

News

New Bing Shopping Campaigns features rolled out

View

Video

Amazon marketing: Tips and tactics for success

by Gil Lang

View

Video

The challenges of currency management in travel

by Antonio Rami

View

News

M-commerce to grow strongly in 2018

View

News

Ecommerce taxes coming to South East Asia

View

News

Fitbit launches mobile payments solution Fitbit Pay

View

Taking a look at Singapore

Country Guides

Webcertain Search And Social Report 2020: Singapore

View

News

Wish Becomes The Top Shopping App In Singapore

View

News

Amazon Prime Now Launches In Singapore

View

News

Reebonz Opens Ecommerce Hub

View

News

Singapore Wants To Get Entire Country Online

View

News

Singaporeans Do Not Feel Appreciated By Global Brands

View

News

Singapore Mcommerce To Surpass $850 Million In 2017

View

News

Amazon To Launch In Singapore

View

Let's review SEO

Video

Cultural dimensions and global digital marketing

View

Video

How to build better links than your competitors

View

Video

Targeting China: An action plan to bring online success

View

Video

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

View

Video

Setting up a global SEO team that fits your budget

by Nitin Manchanda

View

Video

Q&A with Google

by John Müller

View

Slides

Cultural dimensions and global digital marketing

View

Slides

How to build better links than your competitors

View

Slides

Targeting China: An action plan to bring online success

View

Slides

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

View

Slides

Setting up an global SEO team that fits your budget

by Nitin Manchanda

View

Video

Digital marketing insights for Russia in 2020

View

Video

6 search engines that are challenging Google

View

Slides

How to run effective search campaigns in China

View

Video

Webinar: How to run effective search campaigns in China

View

Video

Why is website speed so important?

View

Video

What can you learn from an SEO gap analysis?

View

Country Guides

Webcertain Search And Social Report 2020: Argentina

View

Country Guides

Webcertain Search And Social Report 2020: Australia

View

Country Guides

Webcertain Search And Social Report 2020: Belgium

View

Japan in more detail

Country Guides

Webcertain Search And Social Report 2020: Japan

View

Video

Secrets to Japanese SEO success

by Brad Lucido

View

Country Guides

Webcertain Search And Social Report 2018: Japan

View

News

Yahoo Japan found guilty of defamation

View

News

Google To Double Its Presence In Japan

View

News

Traditional TV Dominates In Japan

View

News

Instagram Is Fastest Growing Social Network In Japan

View

News

Alipay To Launch In Japan

View

News

Luxury Brands Wary Of Japanese Ecommerce Market

View

News

Mobile Contactless Payments Unpopular In Japan

View

News

Rakuten Holds Off Amazon In Japan

View

News

Twitter Is Most Popular Social Network In Japan

View

News

Line Announces Focus On AI

View

News

Japan Legalises Shared Economy Rental Apps

View

News

Digital Advertising Ineffective In Japan

View

News

Japanese Online Shoppers Prefer Browsers Over Apps

View

News

Social Media Tops In-Feed Ad Spend In Japan

View

News

Digital News Becoming More Popular In Japan

View

News

Japan Rejects Right To Be Forgotten

View

News

Facebook And Instagram See Strong Growth In Japan

View

Learning about Social

Video

4 countries where social media isn’t what you’d expect

View

How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

View

Video

How Facebook usage differs around the world in 2020

View

Video

How Twitter usage differs around the world in 2020

View

How To Guides

How to prioritise your global social media budget

View

Video

Webinar: Global strategy tips for organic social media

View

Slides

Global strategy tips for organic social media

View

Video

Webinar: Using WeChat to grow sales in China

View

Slides

Using WeChat to grow sales in China

View

How To Guides

How to work with micro-influencers in B2B marketing

View

Video

Webinar: How to prioritise global social media budgets

View

Video

Webinar: How to use social selling for global growth

by Anlieka Marconi

View

Video

International online reputation management

by Chris Silver Smith

View

Video

Why you need to be on WeChat when targeting China

View

Video

How to win friends and influencers internationally

View

Video

Why to conduct market research before expanding

View

Video

Why it's important to conduct persona research

View

Video

How influencer marketing can boost your brand awareness

View

Video

What you can learn from a competitor analysis report

View

How To Guides

Social media on Naver: The Blog, the Post, or the Café?

View

Time to look at China

Video

Targeting China: An action plan to bring online success

View

Slides

Targeting China: An action plan to bring online success

View

Video

Digital marketing insights for China in 2020

View

Slides

How to run effective search campaigns in China

View

Video

Webinar: How to run effective search campaigns in China

View

Video

Webinar: Using WeChat to grow sales in China

View

Slides

Using WeChat to grow sales in China

View

Country Guides

Webcertain Search And Social Report 2020: China

View

Video

Webinar: How to succeed online in China

View

Slides

How to succeed online in China

View

How To Guides

A guide to mobile marketing in China

View

Video

Why you need to be on WeChat when targeting China

View

Video

Opening a Baidu advertising account: What you’ll need

View

Slides

China: Opportunities in B2B on WeChat

View

Country Guides

Webcertain Search And Social Report 2018: China

View

News

Google launches AR tech in China

View

News

Baidu AI can mimic voices after 1 minute of training

View

News

WeChat usage explodes over Chinese New Year

View

News

Baidu had a strong Q4 2017

View

News

China clamps down on VPNs in censorship push

View

The secrets of Localisation

Slides

Merging translation and SEO to drive success

View

Video

Webinar: Merging translation and SEO to drive success

View

Video

How language can make or break global online success

View

Video

Digital marketing insights for Romania in 2020

View

Slides

How language can make or break global online success

View

Video

Webinar: How to succeed online in Russia

by Zanna Pupele

View

Slides

How to succeed online in Russia

by Zanna Pupele

View

Video

Digital marketing insights for India in 2020

View

Video

Digital marketing insights for Mexico in 2020

View

Video

Digital marketing insights for China in 2020

View

How To Guides

A guide to buying marketing translation

by Webcertain Translates

View

Slides

How to identify global growth opportunities

View

Video

Webinar: How to identify global growth opportunities

View

How To Guides

A guide to terminology management for translation

View

Slides

Merging translation and SEO to drive global success

View

Video

Our best practice approach to technical translation

View

Video

Webinar: How to succeed online in China

View

Slides

How to succeed online in China

View

Video

How to ensure efficiency with website translation

View

Video

What you need to remember about marketing translation

View

Latest guides

How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

View

How To Guides

A guide to buying marketing translation

by Webcertain Translates

View

How To Guides

How to plan and execute a successful webinar

View

How To Guides

A guide to terminology management for translation

View

How To Guides

How to prioritise your global social media budget

View

How To Guides

How to work with micro-influencers in B2B marketing

View

How To Guides

YouTube marketing - Part 2

View

How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

View

How To Guides

How to set up and optimise a Google My Business listing

by Sanja Markovic

View

How To Guides

A guide to mobile marketing in China

View

How To Guides

Social media on Naver: The Blog, the Post, or the Café?

View

How To Guides

How hotels can increase direct online bookings

by David Sanchez

View

How To Guides

Storytelling on social media for the technology sector

View

How To Guides

A guide to search advertising on Naver

View

How To Guides

How to build a successful B2B social media strategy

View

How To Guides

The ultimate guide to international keyword research

by Umay Jones

View

How To Guides

Using keyword search intent to improve online marketing

by Webcertain Keywords

View

How To Guides

How to use dynamic keyword insertion on Google & Yandex

View

How To Guides

International PPC: Create calls-to-action that convert

by Benjamin Lefebvre

View

How To Guides

A guide to ad copy on Yandex.Direct

by Umay Jones

View

United Kingdom in focus

Country Guides

Webcertain Search And Social Report 2020: UK

View

Country Guides

Webcertain Search And Social Report 2018: UK

View

News

Bing launches intelligent answers in UK

View

News

Smartphones are top device for mcommerce in UK

View

News

Many Companies Unprepared For GDPR

View

News

Global Opportunities For UK Retailers This Black Friday

View

News

Free Delivery Important To UK Online Shoppers

View

News

The Key Areas UK Ecommerce Sites Must Improve

View

News

UK Ad Group Calls For Ad Measurement Standardisation

View

News

UK Ecommerce Rose By Nearly 18% In 2016

View

News

UK Proposes New Right To Be Forgotten Law

View

News

British Vogue Starts Using Snapchat

View

News

Digital Accounts For Over 50% Of UK Media Ad Spend

View

News

Amazon Is The UK's Most Trusted Retailer

View

News

UK Proposes New ATOL Law To Improve Digital Regulation

View

News

Tesco To Introduce One-Hour Delivery Service

View

News

Brexit Slowing UK Ad Spend

View

News

UK Christmas Shopping Peaks Set For November

View

News

UK Groceries E-Shoppers Want Country Of Origin Info

View

News

UK Online Groceries Sector To See Strong Growth

View

Understanding Content Marketing

Video

Intent-based content optimisation for global companies

View

Slides

Intent-based content optimisation for global companies

View

How To Guides

How to plan and execute a successful webinar

View

How To Guides

YouTube marketing - Part 2

View

Video

Why to regularly maintain your WordPress website

View

How To Guides

A guide to mobile marketing in China

View

Video

Gamification as an essential part of content marketing

by Becky Simms

View

Video

Video translation: The three main options explained

View

Video

Why a good logo is worth 1,000 words for your business

by Patricia Paladini Adell

View

Video

Lessons learnt and best practices in global readiness

View

Video

Global content for local customer experiences

by Bruno Herrmann

View

Slides

Lessons learnt and best practices in global readiness

by Patricia Paladini Adell

View

Slides

Gamification as an essential part of content marketing

by Becky Simms

View

Video

Scaling content marketing for global audiences

by Leona Frank

View

Slides

Scaling content marketing for global audiences

by Leona Frank

View

How To Guides

How to use emojis in marketing

by Webcertain Content

View

How To Guides

AR marketing: Take me to reality

by Webcertain Content

View

Video

Webinar for B2B product marketers

by Maja Morawska

View

How To Guides

Digital marketing for the travel sector