This is a recording of a talk given at the International Search Summit Barcelona 2025. For businesses going through digital transformations, many agencies and partners are usually involved – but may only own a piece of the bigger puzzle. In this talk, Jess Thrasher from Norwegian Cruise Line Holdings shares a “behind the curtain” perspective on how brands need to navigate complex initiatives (like re-platforming during a website redesign while integrating a new technology stack) and scaling to international markets or websites.
