If you’re planning to advertise in South Korea, it is vital that you know how to make the most of the local search engine, Naver. Naver introduced its new platform Search Ad last year, and in this guide we focus on its main...

John Woods, the co-founder of Sharp Ahead, discusses the challenges of CRO within a low volume and high value B2B business. We go over the hurdles that come with working with such companies, and why the longer time periods that testing can involve...

Google is to begin selling its own smart eyewear product once again. Google Glass originally launched in 2015, but was removed from shelves following poor sales. According to the company, both comfort and battery life have been improved, but the product...

The online streaming site, Netflix, has revealed data showing that it now has more than 100 million subscribers around the world. This growth has helped see the company’s share price grow by around 64% in just the past twelve months. Netflix’s...

Research from Return Path has concluded that mobile email opens have more than doubled in the past five years. This increase means that, in 2017, more than half of all emails will be opened and viewed for the first time on mobile....

Yandex has announced that it is open sourcing its machine learning library. The library is called CatBoost, and is based on gradient boosting. The term ‘gradient boosting’ refers to a “form of machine learning that analyses a wide range of data...

Google has announced that it is officially ending its use of the name Google Now; a feature that allowed users to search based upon their location and time of day. After an update to Google Now in 2016 that introduced a news...

Jargon Buster explains some of the confusing terms you may have come across in the world of internet marketing. Jitka Jizerova and Emily MacKenzie talk us through terms you will find during the process of content creation; translation, localisation, copywriting and transcreation. 

Facebook has refused Pakistan’s requests for user IDs. The country’s authorities asked the social media giant to link new users to their mobile phone numbers, enabling the government to identify fake accounts which spread hate speech. Facebook will continue to authenticate...

Peer-to-peer payment transactions are expected to hit 120 billion US dollars in the US this year. eMarketer predicts that usage of P2P mobile apps will grow in the double digits until 2021. This year alone, the transaction value of P2P payments...