The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Our full speaker list for 2019 will be confirmed soon
Gemma is the Director of Marketing at Webcertain with over ten years experience in international digital marketing and events.More about Gemma
Blas is an independent consultant for businesses looking to expand their online market. He contributed to the SEO strategies of more than 2,000 multilingual global websites in over 60 markets and 20 languages.More about Blas
Tatiana is the Senior Manager, US Business Development at Yandex.More about Tatiana
Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco SystemsMore about Mellissa
Leona Frank leads Autodesk’s Infrastructure Marketing team and focuses on communicating the brand’s vision and leadership within the infrastructure industry.More about Leona
Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.More about Bill
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More about Andy
Webmaster Trends Analyst, Google
Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.More about Gary
Cheryl Burke currently leads SEO for New Balance. She has over ten years’ experience in search marketing and has developed content marketing and organic growth strategies for clients across many verticals.More about Cheryl
As a region, Asia contains some of the largest economies and internet markets in the world, and offers huge potential for US businesses. This session will cover some of the biggest Asian markets, looking at key trends, cultural norms, as well as the platforms and products essential for search and social success.
Many companies targeting the US Hispanic market are not always aware of the opportunities for growth that the Latam powerhouse markets offer or how to reach those audiences. Blas will share some US Hispanic success stories, as well as insights on how to approach the main markets in Latin America.
Russia has long been an interesting market for international businesses. The unique search platforms and social networks in the country allow for very detailed targeting, but there are several things to consider when targeting the Russian market. Tatiana will look at the Russian online landscape and Yandex as the gateway to Russia. She will also discuss the current trends, how Russia differs from other markets digitally and how businesses can successfully grow their brand in this region.
All too often SEO and Localization, both vital to international success, are treated as two separate processes and work entirely independently of each other. This approach can lead to increased costs, wasted time, and negatively impact the performance of global websites. Mellissa and Valerie will share insights from their experience in working in a large organization with a decentralized regional model to show how the two processes can and should work together and the impact such an approach can have on international growth and results.
Some will argue that Content Marketing is the only way to do marketing these days. It’s easy to see why: when executed well it can build loyal audiences, create brand ambassadors, drive organic search traffic and lead to earned media coverage. However, doing Content Marketing on a global scale can quickly turn into an expensive minefield of woefully long turnaround times, cultural missteps and organizational silos. In this session, Leona will present real-life examples of global content marketing campaigns and share actionable advice on how to plan and execute them to maximize wins and drive ROI globally.
This session will discuss the evolution of a 113 year-old sneaker brand from a small business to a global ecommerce brand. In this session, Cheryl will discuss how she developed an international SEO strategy at New Balance and evangelized this throughout the company.
Many multinationals have seen huge successes and major fails in the pursuit of international glory. Drawing on his vast experience, working with some of the biggest global brands, Bill will look at some of these examples and highlight common areas of missed opportunity. He’ll also provide practical tactics and techniques to ensure efficiency and effectiveness across global markets. A fantastic opportunity to hear from one of the most knowledgeable international SEO practitioners in the world.
For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.
In this interactive Q&A session with Gary Illyes, we'll cover some of the hot topics facing international SEO and Gary will take questions from attendees.
5 Blossom St, Boston, MA 02114, USA
Tickets cancelled one month before the event will receive a refund less administrative costs. However, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.