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Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

2020 Agenda

More sessions and the final agenda will be confirmed soon

How language can make or break global online success

Language is always a consideration for global websites or international campaigns, but that doesn’t mean it’s always used effectively – or correctly. Andy will highlight some common mistakes made by global brands when it comes to language usage and implementation and give tips for ensuring that the language you use does not alienate your audience and cost conversions. He’ll also share a checklist to enable you to self-audit your language content and assure quality and relevance across all communications.

Andy Atkins-Krüger – Webcertain

 

Disambiguating entities for localised international SEO

As we increasingly move into a Web of Data and search engines utilise additional data sources to map information on entities (including location), there is increased risk of semantic heterogeneity which impacts the reliability and consistency of location-based search.

What are the challenges? Where are the nuances? How can you understand these issues and implement strategies to minimise the effects of ambiguity in your international SEO projects?

Dawn Anderson – Managing Director, Bertey

 

Intent-Based Content Optimisation for Global Companies

When you take into account natural language and audience, these can differ by country based on cultural expectations. With Google placing more emphasis around Natural Language Understanding (NLU), it’s important to not only match the keywords but the intent for the consumer. This session will look at how global companies need to shift their SEO priorities from keyword-based content optimisation to intent-based content optimisation. Shari will look at how leveraging audience insights can help you make better decisions around your SEO campaigns and where schema mark-up, UGC curation and localisation of content can influence intent-based SEO outcomes.

Kathryn Parsons – Director of SEO, Philip Morris International

 

Google is your new homepage and it is extremely geo-sensitive

Your brand, and how it appears in search results, can have a huge impact for your business as a whole. In this session, Jason will explain why businesses need to pay attention to their brand SERPs in 2020 and, using proprietary data collected across multiple countries, demonstrate how these can vary drastically by market. He’ll share tips and advice for how to improve and manage how your brand is represented across all your target markets and why it’s worth the investment.

Jason Barnard – Kalicube

 

2020 Speakers

More speakers will be confirmed soon

Dawn Anderson

Dawn Anderson

Bertey

Dawn Anderson is the Managing Director of Bertey, a digital agency based in Manchester,UK.

More about Dawn
Andy Atkins-Krüger

Andy Atkins-Krüger

Founder and CEO of Webcertain Group

Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.

More about Andy
Jason Barnard

Jason Barnard

Kalicube

Jason has over 2 decades of experience in digital marketing

More about Jason
Kathryn Parsons

Kathryn Parsons

Philip Morris International

Kathryn Parsons is the Head of SEO for Philip Morris Products S.A., Operations Centre of Philip Morris International, in Lausanne, Switzerland.

More about Kathryn

Venue

Liverpool St - Norton Folgate

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