Speakers and sessions will be announced soon
EMEA Digital Marketing Program Manager, Texas Instruments
Jarazet Altamirano is a Marketing Strategist with over 10 years’ experience working with Fortune 500 companies in North America and Europe.More about Jarazet
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More about Andy
Director Organic Search/CEO – Peak Ace
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO – handling sites of almost any size in highly competitive industries.More about Bastian
President, Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.More about Bill
Webmaster Trends Analyst, Google
John joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich.More about John
Monday 19 March 2018
On 25th, GDPR will become law in the EU and impact the way data can be collected, stored and used online. But what will its impact really be for search marketers? David will address this question and provide insights into what will be affected and how to mitigate any risks. He’ll also look at the future implications of this legislation on digital businesses.
If you search for a product in the 'wrong' country in Amazon, somehow Amazon manages to correct it and still give you the right result. How do they do this? In this session, Andy will discuss how can you replicate this experience with your own site and with Google, and which tools can help you do so.
If you’re targeting multiple countries online, ensuring that Google is indexing and displaying relevant country and language pages to every user is essential. This session will provide insights into how to give Google the correct signals and information to understand your website and maximise your reach across all target markets.
Unsurprisingly Google is the main focus of most search marketers, but there are other search engines to consider when you move out of Western markets. In this session, Jitka will provide insights into how Yandex, Baidu and Naver differ from Google and how to achieve an effective search presence in the countries they serve.
With growing market share across Europe and the globe, Bing offers huge opportunities. James will share top tips for succeeding internationally with the search engine and best practices that people are not taking advantage of in Bing. He will also look at the growing integration of AI in search and what that means for the future.
Achieving scale, managing multiple stakeholders and in-country teams and combining local relevance with global branding are just some of the challenges faced by SEOs in large, global organisations. Nick will give insights into how SEO works in a complex, international organisation. He’ll discuss his approach to achieving scale and consistency, sharing case studies from across the 27 Vodafone and 67 partner markets he looks after.
etc venues 4-12 Norton Folgate | London E1 6DQ
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
Awesome speakers. Great insights. Perfect event.
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Tickets cancelled before 8th April 2018 will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.