Speakers and sessions will be announced soon
EMEA Digital Marketing Program Manager, Texas Instruments
Jarazet Altamirano is a Marketing Strategist with over 10 years’ experience working with Fortune 500 companies in North America and Europe.More about Jarazet
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More about Andy
Director Organic Search/CEO – Peak Ace
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO – handling sites of almost any size in highly competitive industries.More about Bastian
President, Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.More about Bill
Webmaster Trends Analyst, Google
John joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich.More about John
Monday 21 May 2018
On 25th, GDPR will become law in the EU and impact the way data can be collected, stored and used online. But what will its impact really be for search marketers? David will address this question and provide insights into what will be affected and how to mitigate any risks. He’ll also look at the future implications of this legislation on digital businesses.
If you search for a product in the 'wrong' country in Amazon, somehow Amazon manages to correct it and still give you the right result. How do they do this? In this session, Andy will discuss how can you replicate this experience with your own site and with Google, and which tools can help you do so.
Targeting multiple countries and making sure that Google knows which pages to index and display for each user, language and country is important. And it doesn't have to be complicated. This session will go in depth into guidelines to make sure you're sending Google the right signals to understand and present your websites to searchers for the right markets and languages.
With growing market share across Europe and the globe, Bing offers huge opportunities. James will share top tips for succeeding internationally with the search engine and best practices that people are not taking advantage of in Bing. He will also look at the growing integration of AI in search and what that means for the future.
It’s true that digital technology has made the world a smaller place and that search trends transcend borders; however does that mean that marketers need only look at global trend to determine strategy? Tatiana will take a look at how far global trends apply to the Russian market and what international search marketers can learn from that.
Unsurprisingly Google is the main focus of most search marketers, but there are other search engines to consider when you move out of Western markets. In this session, Jitka will provide insights into how Yandex, Baidu and Naver differ from Google and how to achieve an effective search presence in the countries they serve.
Achieving scale, managing multiple stakeholders and in-country teams and combining local relevance with global branding are just some of the challenges faced by SEOs in large, global organisations. Nick will give insights into how SEO works in a complex, international organisation. He’ll discuss his approach to achieving scale and consistency, sharing case studies from across the 27 Vodafone and 67 partner markets he looks after.
This session will focus on the importance and implementation of structured data across multilingual websites. Sante will discuss how structured data has developed beyond rich snippers and how to create a model of your site with structured data. He will also discuss the challenges of multilingual implementation and share practical tips for implementing a structured data model.
We live in a world where speed matters and being agile and quick will set you apart from your competitors. The need to have a slick translation workflow is especially important for companies working within a continuous cycle of content creation, add International SEO into the mix and you have even more layers to cover in a single workflow. In this session, Anna will share insights into how translation and SEO workflows can be combined to provide efficiency and ensure the timely release of optimised, relevant content. She will also present some success stories from real-life projects and global brands.
Your goal may be to build a global business, but your budget, unlike your plans, may be limited. This translates to a laser focus on generating leads, not just clicks. Jeroen Maljers will share how digital marketing reporting suite Swydo acquired customers in over 70 countries with a limited budget using PPC tactics including diligently monitoring and optimising campaigns several times a day, testing, leveraging all available PPC platform features and how to beat the competition.
etc venues 4-12 Norton Folgate | London E1 6DQ
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
Awesome speakers. Great insights. Perfect event.
It doesn’t have to be all work and no play! Discover the delights of London and enjoy all the city has to offer.
Tickets cancelled before 8th April 2018 will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.