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Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

2020 Agenda

More sessions and the final agenda will be confirmed soon

How language can make or break global online success

Language is always a consideration for global websites or international campaigns, but that doesn’t mean it’s always used effectively – or correctly. Andy will highlight some common mistakes made by global brands when it comes to language usage and implementation and give tips for ensuring that the language you use does not alienate your audience and cost conversions. He’ll also share a checklist to enable you to self-audit your language content and assure quality and relevance across all communications.

Andy Atkins-Krüger – Webcertain


Disambiguating entities for localised international SEO

As we increasingly move into a Web of Data and search engines utilise additional data sources to map information on entities (including location), there is increased risk of semantic heterogeneity which impacts the reliability and consistency of location-based search.

What are the challenges? Where are the nuances? How can you understand these issues and implement strategies to minimise the effects of ambiguity in your international SEO projects?

Dawn Anderson – Managing Director, Bertey


Intent-Based Content Optimisation for Global Companies

When you take into account natural language and audience, these can differ by country based on cultural expectations. With Google placing more emphasis around Natural Language Understanding (NLU), it’s important to not only match the keywords but the intent for the consumer. This session will look at how global companies need to shift their SEO priorities from keyword-based content optimisation to intent-based content optimisation. Shari will look at how leveraging audience insights can help you make better decisions around your SEO campaigns and where schema mark-up, UGC curation and localisation of content can influence intent-based SEO outcomes.

Kathryn Parsons – Director of SEO, Philip Morris International


Google is your new homepage and it is extremely geo-sensitive

Your brand, and how it appears in search results, can have a huge impact for your business as a whole. In this session, Jason will explain why businesses need to pay attention to their brand SERPs in 2020 and, using proprietary data collected across multiple countries, demonstrate how these can vary drastically by market. He’ll share tips and advice for how to improve and manage how your brand is represented across all your target markets and why it’s worth the investment.

Jason Barnard – Kalicube


Cultural Dimensions and Global Digital Marketing

We know that content and website look and feel need to be adapted for local markets. But why is this so? Are there broad frameworks we can construct and apply to our digital marketing from website to keyword localization? In this session we will use Hofstede’s work on cultural dimensions to provide a foundation for some practical but balanced approaches and dos and don’ts for your global marketing efforts.

Brian O’Flynn – Global Head of Web and SEO, Iron Mountain


How to build better links than your competitors in international markets

Just because your competitors are using unnatural tactics to build links, doesn’t mean that’s what you should be doing. This session will give an actionable insight into how you can build better links in other countries without resorting to the unnatural tactics which others are using; sharing how tactics including digital PR, positioning yourselves as a resource and link reclamation can see you land a huge competitive advantage and why the impact of such links is often far greater than you’d expect to see in the UK or US.

James Brockbank - Managing Director, Digitaloft


2020 Speakers

More speakers will be confirmed soon

Dawn Anderson

Dawn Anderson


Dawn Anderson is the Managing Director of Bertey, a digital agency based in Manchester,UK.

More about Dawn
Andy Atkins-Krüger

Andy Atkins-Krüger

Founder and CEO of Webcertain Group

Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.

More about Andy
Jason Barnard

Jason Barnard


Jason has over 2 decades of experience in digital marketing

More about Jason
James Brockbank

James Brockbank

Managing Director, Digitaloft

James Brockbank is Managing Director and founder at Digitaloft. He has more than 12 years of experience in SEO. Over the last 2 years, James has spoken at some of the world’s leading SEO and digital marketing conferences including SMX West.

More about James
Brian O’Flynn

Brian O’Flynn

Iron Mountain

Brian has a degree in Computer Science and a Master’s in Education and is a near-fluent speaker of Turkish. Brian currently heads up Iron Mountain’s global suite of 51 national websites.

More about Brian
Kathryn Parsons

Kathryn Parsons

Philip Morris International

Kathryn Parsons is the Head of SEO for Philip Morris Products S.A., Operations Centre of Philip Morris International, in Lausanne, Switzerland.

More about Kathryn


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Early Bird price expires 10 April


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