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One-day training course to upskill all aspects of your international SEO game.

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If you want to improve your knowledge of international strategies and tactics, get hands-on, practical advice for increasing global visibility and learn the latest trends in SEO, this workshop is for you.  

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Why attend the International SEO Workshop?

It’s a small group session, meaning it’s interactive, collaborative, and full of opportunity for you to get involved, ask questions, and put the theory into practice.

Led by experienced practitioners who work day-in, day out on global SEO projects, you’ll learn proven methods and see real-life examples and how they can apply to your business.

The workshop is delivered in English and tickets include access to the International Search Summit Barcelona on 15 November.

Workshop Content

International Search

Understanding search intent in different markets

Identifying online competitors across markets via SERPs


Keyword research and mapping for international sites

Content creation and localisation

Featured snippets

Entity-based optimisation

Gap analysis for international SEO

Creating topical content distribution models

Content consolidation and low value content reduction

Boosting blog traffic internationally

Technical SEO

Web performance and Core Web Vitals optimisation

Javascript SEO from an international site perspective

Indexing and crawling strategies for international sites

Prioritising optimisation efforts and implementations

International site structures and geo-targeting

International site structures

Content strategies for international sites

Hreflang for international websites

International website migrations


SEO channel performance reporting and monitoring

This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.


Arkadiusz Kostrzycki

SEO Lead, Webcertain

Arkadiusz leads the SEO team at Webcertain, where he has been working since 2007. With over 15 years of hands-on experience in international SEO, particularly in the area of technical SEO, he has helped clients with many challenges, ultimately leading to successful outcomes and improved SEO performance. With his experience and strong analytical skills, he provides invaluable input to developing and deploying international SEO strategies, improving the organic performance of websites across multiple markets and managing the workflow of SEO activities. Arkadiusz is from Poland, but grew up in Canada and moved to the UK in 2007.

Sanja Markovic

Senior SEO Specialist, Webcertain

Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.

Patryk Wawok

SEO Specialist, Webcertain

Patryk works as an SEO Specialist at Webcertain. His area of expertise is the technical side of SEO, from crawling and indexing strategies, web performance, to JavaScript and rendering SEO. He is focused on creating deep-dive technical audits to help his clients’ global websites perform better in organic search . Patryk originates from and lives in Poland.

Buy tickets

13 November 2024 | World Trade Center Barcelona

There are limited places so book early to secure a spot.

Places Limited

Includes full
*International Search Summit ticket

See the agenda> Get Tickets

*The International Search Summit is a 3 track conference, with 30 sessions covering international SEO, content and paid search.

Please read the event Code of Conduct


Workshop and full day International Search Summit ticket

Refreshment breaks and lunch

Two networking parties

Access to Webcertain's international digital marketing self-learning platform.

Cancellation policy

Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.

Got a question for us?

If you've got a question about the event or would like any additional information, get in touch!