It’s a small group session, meaning it’s interactive, collaborative, and full of opportunity for you to get involved, ask questions, and put the theory into practice.
Led by experienced practitioners who work day-in, day out on global SEO projects, you’ll learn proven methods and see real-life examples and how they can apply to your business.
The workshop is delivered in English and tickets include access to the International Search Summit Barcelona on 16th November.
Understanding search intent in different markets
Identifying online competitors across markets via SERPs
Keyword research and mapping for international sites
Content creation and localisation
Gap analysis for international SEO
Creating topical content distribution models
Content consolidation and low value content reduction
Boosting blog traffic internationally
Web performance and Core Web Vitals optimisation
Indexing and crawling strategies for international sites
Prioritising optimisation efforts and implementations
International site structures
Content strategies for international sites
Hreflang for international websites
International website migrations
SEO channel performance reporting and monitoring
This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.
Arkadiusz leads the SEO team at Webcertain, where he has been working since 2007. With over 15 years of hands-on experience in international SEO, particularly in the area of technical SEO, he has helped clients with many challenges, ultimately leading to successful outcomes and improved SEO performance. With his experience and strong analytical skills, he provides invaluable input to developing and deploying international SEO strategies, improving the organic performance of websites across multiple markets and managing the workflow of SEO activities. Arkadiusz is from Poland, but grew up in Canada and moved to the UK in 2007.
Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.
Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.