The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
More speakers to be confirmed soon
Bruce Clay Inc.
Ale is Managing Director and Partner at a leading global digital marketing company.More about Ale
Esther Azcano is the Head of SEO at Tribal Worldwide since 2016.More about Esther
Gianna Brachetti-Truskawa has been working in online marketing since 2009 with a strong focus on internationalisation strategies.More about Gianna
Daiana Damacus is the Social Media Team Leader at Webcertain.More about Daiana
Ciara is the Global SEO Lead at GoEuro, a travel search engine that compares buses, trains and flights within Europe.More about Ciara
Aleyda is a well known and highly experienced International SEO consultant, providing personalised & strategical SEO advice.More about Aleyda
Fabian is the Senior Online Marketing Manager at Chrono24, the world’s largest online marketplace for luxury watches.More about Fabian
David is the Head of Content Marketing at Branded3, leading the PR, content and outreach strategies.More about David
This is a twin-track event. A full agenda and session times will be confirmed soon
The voice Search revolution is here. Large tech companies such as Google, Amazon, Microsoft are placing smart voice assistants on our phones and in our homes, changing the way we search for content and complete tasks online. Ale's session will focus on optimising for Google voice assistant, showing how the search giant understands and treats voice queries compared to text-based search. He will provide valuable insights on how to optimise your content for voice search and voice actions. Ale will also discuss Google assistant's language capabilities, specifically looking at how it processes the differences between varieties of the same language.
The first thing potential customers do after hearing about your brand or seeing an ad is to Google your brand name... could you afford to leave your online reputation to chance? Measuring reputation efforts on search engines help brands to discover what could potentially be damaging people’s perception when they are proactively looking for information on search engines. Esther will explain the importance of online reputation from the SEO perspective, how to analyse the real impact of online negativity (negativity index), and the kind of strategies you can develop to improve it. She also will share real-life examples from international projects, the unique challenges faced in each country and how to manage them.
Artificial intelligence (AI) has not only changed the way many industries operate today; it has also made a significant impact in the translation world. However, it is important for businesses to understand its limitations. Gianna will provide insights into the different processes involved in AI and human translation, how to decide the best option for your website, the pitfalls to avoid when going international, as well as the ethics of AI on the web.
"A lot of the Asian search engines like Naver and Baidu are known as ‘social search engines’ because they have a social aspect that is missing from Google. This session will look at why social media should be a vital part of the strategy to improve SEO results on these search engines and how companies should approach a combined SEO and social media strategy.
There is so much opportunity to be gained from expanding to new markets and reaching a wider audience, however rolling out a website in multiple languages is not an easy task. Over the last 3 years, GoEuro has been rapidly expanding its user reach within Europe and beyond, localising the website in more than 15 languages, 6 in this year alone.
In this session, International SEO Manager Ciara will share insights on how the team approached this task and lessons learned along the way. She’ll share tips and advice for any business developing websites and campaigns for new markets.
Migrating your website can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in organic search traffic. Aleyda will share reasons for migrating international websites, the most common scenarios, best practices and expected results.
Link acquisition is a key offsite ranking factor for any site looking to increase organic visibility. Different countries naturally adopt different cultures and as such engage with different news stories, different formats of content, and advocate brands in different ways. What works in one country might not be the same for all. Marketers need to not only be aware of customer behaviour in each region, but also what stories will gain the links they need from media. Using a mixture of real-life examples, David will share actionable advice on how to build links in different countries, what tools marketers need to be using and tips on how to gain national media links in multiple territories.
Expanding into a new market can be an effective way to grow your business but it involves a great deal of market research and planning driven by an evaluation of your internal capabilities including whether to manage the campaigns in-house or partner with an agency.
Fabian shares how Chrono24 successfully grew its business in Japan, the 4th largest watches market in the world from a relatively unknown brand. His talk will cover how to achieve quick wins in a new market, budget planning, deciding which search engine(s) to use and how to improve campaign performance.
Hotel 1898, La Rambla 109 | 08002 Barcelona Spain
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.
Tickets cancelled before 15th October 2018 will receive a full refund, however, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.