The International Search Summit is the only event dedicated entirely to international search marketing topics and challenges.
This full day event has three tracks packed full of talks providing tips, tactics and insights on how to improve your online visibility in international markets and how to effectively engage your target audience across the world.
With plenty of Q&A and networking opportunities, you can ask the questions that matter to you and your business and leave with the answers you need to drive global online performance. The event takes place entirely in English.
The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Key benefits include:
Truly internationally-focused topics
Tactics for expanding your SEO and SEM strategies
Technical insights on how to position your brand in international markets
Keywords still matter and in this session, Marcos will dig into the opportunities presented by different keyword types and how their potential can be maximised to drive traffic and conversions in international campaigns. Including examples from global brands, he will share practical tips for improving visibilty and conversions on a global scale.
Optimising knowledge panels for international audiences
Sara Moccand-Sayegh - Liip
The purpose of this session is to understand where the knowledge panel comes from. Later we will understand why internationally there are different knowledge panels and finally I will explain a procedure for having or controlling your own knowledge panel.
No hablo español: How to manage SEO on international platforms without local language knowledge
Vanda Pókecz - Ladenzeile GmbH
In this session you will learn how a company that is present in 13 markets managed to step away from dedicated SEO country managers and instead grow productivity with a smaller team focused on improving the product for the user. You are worried about the lack of language knowledge in your team? No problem, Vanda will share with you techniques and tools her team has been using to make things work.
Maximising your international website content quality: A scalable and data-driven approach
Michael Van Den Reym - iO
In this session, Michael will explore a data-driven, automated way to measure content quality for big international websites. As an international search specialist, you need to know the quality of your content, but international websites typically contain pages in many languages, including languages you do not speak. So, how can you determine which pages are truly well-written and relevant to end-users? In this session, Michael will introduce some key metrics, including word count, word frequency and readability, which can be used to evaluate content quality. He will then delve deeper and show you how to match website content with local Google Search Console data (and other local data) using a Google Sheet or Python script. This powerful approach can help you ensure that your content is not only well-written but also relevant to the local needs of your international visitors. He will also share how to set up an international content dashboard, which can provide valuable insights into how your content is performing in different countries.
Content marketing in the AI era: Bridging borders and languages for global impact
Fred Schaub - Lumax Digital
Fred will teach you how to create a virtuous circle in international content marketing, ensuring your content pleases both algorithms and consumers worldwide. He'll share strategies to capture the attention of human and machine audiences across different countries and languages, maximizing your content's conversion potential.
How to leverage E-E-A-T to boost your international expansion
Gemma Fontané - Orvit Digital
The purpose is to explain and share how medium-sized companies can sell in different countries where their brand is not known thanks to SEO actions of web authority, expertise, trustworthiness, (and experience now, too) etc. To explain it, I would complement it with real case studies.
Giulia Panozzo - Neuroscientive and Myriam Jessier - Pragm
In our fast-paced, interconnected world, creating a robust multilocal experience isn't just a "nice to have" - it's a crucial cornerstone of any successful customer acquisition strategy. But what does true localization mean? It goes beyond mere language translation; it means understanding the subtle nuances of language, respecting cultural variations, and navigating territorial differences, including regulatory ones that can have far-reaching consequences. We'll take a closer look at the on-page elements that you should be prioritizing in your optimization strategy and give you a peek into where most brands stumble - and how some astutely leverage the familiarity bias to win over international audiences.
Entering a new international market: Cultural mistakes to avoid
Syphaïwong Bay - ASSONANCE.AGENCY
Accept that you know nothing. Even if you are an expert of your market in your own country, you need to learn what your new customers need. And this is not that simple. We will explore frequent mistakes and how to avoid them. This talk will help you to define the keys to target your audience efficiently.
Why market discovery intelligence is a secret weapon for global growth
Agne Baksyte - Webcertain
Collecting market intelligence allows businesses to drive data-driven decisions about your company – not just your marketing efforts - and enables you to expand to new markets or expand existing ones effectively. Agne will share tips on how to collect market intelligence, and what to look for, how to gain information about trends, competitors and consumer behaviour and how to apply the insight to achieve international growth. She’ll also share examples of brands who have successfully applied this approach.
Domain consolidation: Propel your global rankings without touching your content
Damien Robert - Convatec
As someone who has been working in the search marketing industry for over 20 years, Damien has seen the impact that domain consolidation can have on a website's performance. In this talk, he'll provide a comprehensive overview of domain consolidation and its potential benefits, using a "What - Why - How - Who" approach.
Attendees will learn how domain consolidation can lead to significant benefits beyond just SEO, such as sustainability, web accessibility, centralised data and analytics, and improved brand consistency. He’ll also discuss the challenges of achieving domain consolidation and provide practical tips for success, regardless of the size of your organization or team. Join him to discover the hidden benefits of domain consolidation and learn how to make it work for your business.
SEO migrations for international web setups: How to nail it!
Nitin Manchanda - Botpresso
Migrations are complex enough in one language. Add in multiple languages, countries and domains and it gets a whole lot tricker. Nitin will guide you through the process – from planning to execution to testing – and using his extensive experience, share his tips for success.
Find It Now: Improving Retention with a Personalized Search UX
Kevin Hawkins - Amenitiz
Users can be browsers, promotion hunters, and many more mindsets. Let's learn from platforms like Airbnb, Booking, Glovo, and Amenitiz how to satisfy the dynamic needs of customers when they´re in search of what they want. instead of using personas, using mindsets and missions enables us to products to be responsive and provide tailored user experiences.
Search intent: How it varies by market and its impact on content optimisation
Miruna Hilcu - Otovo
As we know, SEO Strategies are not a "one size fits all" when targeting different markets. This talk will show you how a strategy can be exported and localised, while always making the user the centre of attention. Miruna will show you how to adapt your content to fit the search intent and give your target audience the best answer to their needs, without compromising your strategy. You’ll learn how to meet your audience's expectations and aim for the top 3 of the SERPs, when handling multiple markets.
Unlocking the power of emojis for international SEO
Sara Fernández Carmona - International SEO Consultant
Are you struggling to connect with your international audience and make your content more engaging for search engines? What if a simple emoji could shake up your rankings? Emojis have become a universal language, with 92% of internet users using them in their online communications. “Emoji” is even a word that has been added to many dictionaries, such as the Oxford English Dictionary. They're great for Marketing - for example, they can increase open rates and CTR. There are even domains that are made up entirely of emojis. However, did you know that they're also useful for SEO, concretely International and Multilingual SEO?
In this talk, we will explore the use of emojis and how can they improve our search visibility and engagement in international markets. We will touch upon topics like:
-Is using emojis a ranking factor?
-How to optimize the use of emojis for different languages and markets
-Cultural differences and how certain emojis or emoticons may have different meanings or connotations in different cultures
-Best practices of the use of emojis to effectively improve your website's performance worldwide
-The impact of emojis on brand perception and customer engagement
-The role of emojis in localizing content for international markets
In today's digital landscape, optimising multimedia content like images and videos is essential for a successful international SEO strategy. In this session, Crystal will look at case studies and essential considerations for creating and amplifying multimedia in multiple markets and languages.
While rules of engagement vary from market to market, one universal truth remains the same: wasted spend is the enemy. From account pitfalls, to geo specific restrictions, it can be hard to stay on top of which strategies are still viable and which need to be retired. At the same time, there are some hidden gem tactics that not all markets adopt because they're not immediately available and fly under the radar. In this international data backed and action-item oriented session, attendees will learn: 1. Which strategies are no longer viable based on large sample size data sets including only running phrase and exact match, ignoring audiences as targets and exclusions (including context on which markets can and can't use certain audiences), and relying on conversions over conversion values. 2. Pitfalls to avoid in new and old Google/Microsoft accounts including auto-apply recommendations, ad group vs campaign level settings, and changes in conversions tracking/location targeting/attribution models. 3. Which strategies will find success in all markets including using negative keywords, audience and placement exclusions, building in offline conversions and conversion values, and other tactics that might arise between now and November. This session is designed for both agency and in-house and will be applicable to marketers from all geo-markets because it will be citing international data.
Embrace the future of international PPC growth with "AI-Driven Market Expansion: Breaking Borders, Boosting Businesses." This session offers a unique perspective on how to break down cultural barriers and harness the power of AI like ChatGPT to aid your market expansion efforts. By focusing on the importance of localisation and showcasing a client case study, this session will guide attendees through practical hands-on prompts for devising an effective PPC market expansion strategy. If you're looking to enhance your understanding of how to blend technological innovation with cultural awareness, this session provides the insights and guidance to put you in the driver's seat of AI transformation.
The state of international indexing: 1,000 hreflang networks analysed
Dan Taylor - SALT.agency
Hreflang is, and has been, regarded as one of the more complicated elements of SEO with search engines choosing to index alternate versions of websites, ignoring the Hreflang directives. With indexing becoming more of a challenge, we've taken 1,000 global companies with Hreflang networks to determine the scale of which Google is choosing not to index alternate versions, and common trends & themes between languages and regions. As well as showing the problems, the talk aims to provide insight into how to address those issues.
Missed opportunities in international SEO: Common mistakes and how to avoid them
Bill Hunt - Back Azimuth Consulting
After several decades working in international SEO, Bill has seen it all! In this session, he’ll highlight some of the opportunities he thinks global brands miss when it comes to SEO and showcase some common mistakes, that if avoided can bring huge wins and results.
How to maximise web performance for international success
Patryk Wawok - Webcertain
Web performance is a crucial part of all SEO strategies, yet what to do and how to do it is constantly evolving. Patryk will look at the current state of web performance, highlighting what has changed and where SEOs should be prioritising their efforts and he’ll share tips and advice for achieving maximum performance in all countries you target.
How to set up, and use a podcast to reach an international audience
Azeem Ahmad - Azeem Digital
In this session, Azeem will cover how you can set up a podcast with little to no budget, and most importantly - how you can reach an international audience via the data it gives you. You'll learn how to understand which countries engage with your audio/video content and how to tailor your content to fit what they want - and most importantly - where to place this within an international search strategy
Trending on Twitter, Smashing it in Search: using social media to drive international PR success
James Hayward-Browne - Bottled Imagination
As we know PR success can help drive organic rankings. This talk is going to show how you can use different consumer interests on social media to ensure success on social media and in search.
How to create content campaigns that drive long-term search visibility and land dreamy AF links
Jess Peace - NeoMam Studios
Content which drives long-term results and builds links organically, for months and years to come, is something that should be part of your content strategy. However, it can be difficult to know which topics can provide such longevity – ideation and storytelling are hard! In this session, Jess Peace from NeoMam Studios will explain how to create content which stands the test of time. Learn the benefits of producing relevant and engaging content and gain practical tips on how to spot ideas with longevity, how to create evergreen content and how to ensure that your content reaches a wide audience without diluting its subject.
How to handle local hurdles for successful global PPC campaigns
Umay Gelgor Jones - Webcertain
Economic fluctuations, constantly shifting political tides, evolving global trends which hit each market differently – how do local issues and crises impact your international PPC campaigns?
Do you just pause them, and pull out of markets? Do you adapt them to meet the mood of your audience? Can PPC support your growth, or is it a distraction and waste of money?
Umay will bring some key questions that need to answered, and uncover the potential hurdles and how to overcome them.
Tough lessons I’ve learnt from running international PPC campaigns
Sophie Logan - Victress Digital
From building ineffective campaign structures, choosing poor budget allocations and using awful ad copy translations, I’ve made these mistakes so that you don’t have to! There are a lot of different elements you need to take into consideration when running International campaigns, many of which don't exist when running National campaigns. This talk will cover 4 big mistakes I made when first running International PPC campaigns, how you can avoid doing the same and what I did to fix them. It will also guide you on how to deal with making mistakes and finding effective solutions. We all make mistakes, it's how we handle them which makes us become better PPC specialists!
In this interactive Q&A session with Gary Illyes, we will cover some of the hot topics facing international SEO and Gary will take questions live from attendees.
Ulrika Viberg -Unikorn, Olga Andrienko - Semrush and Alizée Baudez - Freelance
An international content marketing panel with a difference. We pose some of the most common questions, challenges and contentious issues in global content to our panellists – and only allow them to give their number one answer to each.
We know there is rarely just one answer to any question in digital marketing but that’s what will make this a fun and lively final session – with some great nuggets of knowledge thrown in.
Itamar Blauer - StudioHawk, Dave Kalleren - Dark Horse and Diego Bartolome - TransPerfect
It’s the hottest topic around and one that all search marketers need to be thinking about. But how do you separate what is hype from what is real, what might happen in the future from what is happening right now?
This panel discussion will try and answer those questions, pulling in real examples from AI in action and sharing insights into what and how marketers across organic and paid search can use AI to improve efficiencies and get better results globally for their business or clients.
17:15 - 19:00
Post-event drinks reception
Complimentary drinks reception sponsored by:
2023 Speakers
2024 speakers coming soon
Azeem Ahmad
Azeem Digital
Azeem is an award-winning digital marketer and international conference speaker, with several years of experience in the industry, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, and Display.
Azeem is an award-winning digital marketer and international conference speaker, with several years of experience in the industry, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, and Display too. He hosts his own digital marketing podcast, rated amongst the top podcasts globally, called “Azeem Digital Asks”, and has previously been a judge at many search awards across the globe, including the European and US Search Awards.
Olga Andrienko
Semrush
Olga is the Vice President of Brand Marketing. She speaks at major marketing conferences, and is the Head Judge at Content and Social Media Awards across USA and Europe.
Olga is the Vice President of Brand Marketing. She is one of the key marketing leaders who has grown Semrush from 300k users in 2013 to 10 million the company has today. She speaks at major marketing conferences, and is the Head Judge at Content and Social Media Awards across USA and Europe. Her quotes on online user behavior appear in media such as Business Insider and The Washington Post.
Agne Baksyte
Webcertain
Agne worked across various industries including beauty, design, events, entertainment and security, before pursuing her career in digital marketing.
Agne worked across various industries including beauty, design, events, entertainment and security, before pursuing her career in digital marketing. Her experience gave her excellent knowledge and understanding about different aspects of business and insights for B2B and B2C marketing solutions. Currently, Agne is a Social Media & Influencer Marketing Executive at Webcertain, where she is eager to contribute to brands’ success through market research, social media campaigns and eye-catching designs. She holds a BA Graphic Design degree from the University of Huddersfield. Agne was born in Lithuania, and now lives in the UK.
Alizée Baudez
SEO Consultant
Alizée Baudez is a French SEO consultant based in Strasbourg who values curiosity, transparency, and empathy in her work.
Alizée Baudez is a French SEO consultant based in Strasbourg who values curiosity, transparency, and empathy in her work. With over 7 years of experience in international SEO, she has worked with clients from various industries all over the world and is committed to delivering pragmatic and sustainable strategies for long-term success. Alizée takes pride in sharing her expertise with her clients and empowering them to take control of their organic visibility on search engines. She is passionate about exploring the intersection of language and culture, and how it can bring people closer together.
Syphaïwong Bay
ASSONANCE.AGENCY
Former journalist and founder of ASSONANCE, a SEO Copywriting Agency in France, Syphaïwong is a Editorial SEO Consultant specialized in content strategies for international companies and startups.
Former journalist and founder of ASSONANCE, a SEO Copywriting Agency in France, Syphaïwong is a Editorial SEO Consultant specialized in content strategies for international companies and startups. Winner of the Search Marketing Award 2019 in France (Young Personality), she shares her experiences through publications, a podcast and conferences.
Diego Bartolome
TransPerfect
Diego is an specialist in applying Artificial Intelligence to digital content, including machine translation in over 150 languages, creative AI videos, and many more.
Diego is an specialist in applying Artificial Intelligence to digital content, including machine translation in over 150 languages, e-commerce product listings and destination content at scale, synthetic image generation and description, creative AI videos, and many more.
Itamar Blauer
StudioHawk
Itamar Blauer is the Senior SEO Director at StudioHawk, a specialist SEO agency.
Itamar Blauer is the Senior SEO Director at StudioHawk, a specialist SEO agency. He is an SEO trainer, speaker, author, and host of the ‘SEO Unplugged’ podcast, sharing tips and case studies across various SEO topics.
Hannah Butcher
Re:signal
Hannah has worked in SEO since 2009, mostly agency side in the UK. She now lives in southern Spain and works remotely as a Client Partner for Re:signal, looking after client relationships in the EU.
Hannah has worked in SEO since 2009, mostly agency side in the UK. She now lives in southern Spain and works remotely as a Client Partner for Re:signal, looking after client relationships in the EU.
Crystal Carter
Wix
Crystal Carter is an SEO and Digital Marketing professional with over 15 years experience working with SEO and Marketing clients like Disney, Tomy, Kikkoman and more.
Crystal Carter is an SEO and digital marketing professional with over 15 years' experience working with SEO and marketing clients like Disney, Tomy, Kikkoman and more. As Head of SEO Communications at Wix, she brings her experience of hands-on SEO implementation to a CMS trusted by over 200 million users around the world. She contributes to leading SEO webinars, events, and publications like Google Webmaster Central, BrightonSEO, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more.
Kayleigh Dibble
Hotjar
Kayleigh specialises in Performance Marketing at Hotjar with a keen focus on search and localization. er passion is putting the customer first in everything that she does and in doing so, delivering a great experience.
Kayleigh specialises in Performance Marketing at Hotjar with a keen focus on search and localization.
She started her professional career 16 years ago in Graphic Design at a small agency, and transitioned after just 1 year into Paid Marketing. Kayleigh spent the past 12 years working at agencies, including Webcertain, until 2019 when she joined Hotjar.
Her passion is putting the customer first in everything that she does and in doing so, delivering a great experience. She can also often been found data-digging and analysing results.
Kayleigh grew up travelling Germany and the UK with her parents, but has set firm roots in Yorkshire since the year 2000, where she is happily working remotely and raising her 2 daughters.
Gemma Fontané
Orvit Digital
Gemma Fontané is an SEO consultant, co-founder of Orvit Digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online.
Gemma Fontané is an SEO consultant, co-founder of Orvit Digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO.
In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, BirgtonSEO in Brighton or the International Search Summit in Barcelona. She collaborates with different industry blogs and magazines.
James Hayward-Browne
Bottled Imagination
From scaling up start-ups to making big names even bigger, James is an award-winning content creator turned marketer with more brands under his belt than tennis tournaments he’s won.
From scaling up start-ups to making big names even bigger, James is an award-winning content creator turned marketer with more brands under his belt than tennis tournaments he’s won. And there’s been a lot.
Sara Fernández Carmona
International SEO Consultant
Sara is an International SEO professional with 6+ years of experience. She brings expertise in Translation, Localization and UX to the table.
Sara Fernández Carmona International SEO Consultant
Sara is an International SEO professional with 6+ years of experience. She brings expertise in Translation, Localization, and UX to the table, having worked with a variety of international companies including B2B software providers, pharmaceutical e-commerce platforms and startups.
Kevin Hawkins
Amenitiz
Kevin Hawkins the Global Director of UX at Glovo (a DeliveryHero company) based in Barcelona, Spain.
Kevin Hawkins the Global Director of UX at Glovo (a DeliveryHero company) based in Barcelona, Spain. He's a serial startup founder, product designer, and is a seasoned instructor at GrowthTribe and Georgetown University for UX, Design Thinking, and Data Viz. As a Liberian-American that's traveled to 60+ countries, he loves building communities, seeing how the world solves the same problems, and learning about new perspectives. Over 20 years, he’s worked with companies such as Booking.com, PwC, EY, Gap, and more on innovation, design, and digital marketing.
Miruna Hilcu
Otovo
Miruna is the Head of SEO at Otovo, leading the company's organic search strategy in 13 European markets.
Miruna is the Head of SEO at Otovo, leading the company's organic search strategy in 13 European markets... and more to come. She has a 360º view on marketing, showing interest in other disciplines. Miruna gained vast experience in international projects, having previously worked with big global brands in several industries.
Navah Hopkins
Optmyzr
Navah Hopkins is an Evangelist for Optmyzr and a veteran of the digital marketing industry.
"A veteran of the digital marketing industry and " "Top 25 PPC Expert"", she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community."
Gary Illyes
Google
Gary Illyes is a Webmaster Trends Analyst at Google dedicated to creating a better search experience for users by helping webmasters create amazing websites.
Gary Illyes is a Webmaster Trends Analyst at Google dedicated to creating a better search experience for users by helping webmasters create amazing websites.
Francesco Ingrosso
Peak Ace AG
Francesco Ingrosso’s rich international background allows him to bring a global perspective to every challenge.
Francesco Ingrosso’s rich international background allows him to bring a global perspective to every challenge. With two years of hands-on experience in PPC and a foundational background in Business Intelligence, Francesco’s expertise lies at the intersection of marketing and data-driven decision-making. His work has built on his natural problem-solving abilities over the years and has allowed him to constantly find opportunities within challenges in four languages. It has also nurtured his passion for marketing, consumer behaviour and data analytics. At the heart of his drive, however, is a commitment to nurturing and sustaining strong client relationships, ensuring mutual growth and collaborative success, and a belief that true and productive business success stems from genuine and solid partnerships.
Myriam Jessier
Pragm
Myriam Jessier enjoys going down rabbit holes, hyperfocusing on SEO-related things, dinosaurs and anything octopus-related.
Myriam Jessier enjoys going down rabbit holes, hyperfocusing on SEO-related things, dinosaurs and anything octopus-related. They have a long, successful career in SEO (15+ years). They bring creative solutions to prickly technical SEO problems and teach others how to do the same.
Umay Gelgor Jones
Webcertain
Umay’s academic background is in advertising and public relations, and she expanded this foundation into a highly successful career working with top international brands for advertising agencies in Turkey for over ten years.
Umay’s academic background is in advertising and public relations, and she expanded this foundation into a highly successful career working with top international brands for advertising agencies in Turkey for over ten years. Since moving to the UK, she has gained a wide range of experience in international digital marketing with Webcertain, specifically in Yandex PPC advertising. Umay was trained at the Yandex headquarters in Moscow and has delivered Yandex training internationally in Istanbul, London, Munich and Barcelona. Umay is originally from Turkey.
Dave Kalleren
Dark Horse
Dave leads the Dark Horse PPC team and is an expert in data analysis and all forms of paid media.
With over 12 years in the industry, Dave leads the Dark Horse PPC team and is an expert in data analysis and all forms of paid media. With a background in mathematics, he applies his analytical approach to all his work to ensure that clients are getting the best results. Worked with: boohoo.com, KwikFit, Ordnance Survey and Warren James.
Sophie Logan
Victress Digital
Sophie is the Head of Paid Media at Victress Digital, a PPC and Social Media agency based in Nottingham, UK.
Sophie is the Head of Paid Media at Victress Digital, a PPC and Social Media agency based in Nottingham, UK. A lover of all things Lead Gen, she has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns.
In the past 12 months she has spoken at Hero Conf London, brightonSEOs Search Advertising Show, PPC Live UK and Sheffield DM. She loves speaking about PPC and always strive to ensure that my talks are actionable, meaning that all attendees have something to work on once they’re back in the office.
Nitin Manchanda
Botpresso
Nitin has led SEO for international brands like trivago and Omio. Currently, he is helping businesses grow organically through his consultancy.
Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.
Giulia Panozzo
Neuroscientive
Giulia is an in-house Director of Customer Acquisition, where she focuses on technical SEO and international strategy for e-commerce.
Giulia is an in-house Director of Customer Acquisition, where she focuses on technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.
Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and coauthored 3 research papers published internationally.
She leveraged her background in Neuroscience research to drive customer acquisition informed by cognitive patterns and bias. She has recently launched her own consultancy, Neuroscientive.
Giulia Panozzo
Neuroscientive
Giulia is an in-house Director of Customer Acquisition, where she focuses on technical SEO and international strategy for e-commerce.
Giulia is an in-house Director of Customer Acquisition, where she focuses on technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.
Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and coauthored 3 research papers published internationally.
She leveraged her background in Neuroscience research to drive customer acquisition informed by cognitive patterns and bias. She has recently launched her own consultancy, Neuroscientive.
Jess Peace
NeoMam Studios
Jess Peace is an experienced copywriter, journalist and marketer who specialises in content strategy and production. She currently works with the talented folks over at NeoMam.
Jess Peace is an experienced copywriter, journalist and marketer who specialises in content strategy and production. After graduating with a degree and masters in Journalism, she fell into the world of marketing, beginning as an in-house social media editor in Barcelona. Since then, she has worked at a number of reputable agencies across roles in SEO, Content and Digital PR. She currently works with the talented folks over at NeoMam, leading a team of copywriters and content producers in producing hero content campaigns which drive long-term search visibility and land dreamy AF links. Jess has spoken at several events both in-person and online, including Sheffield DM, Drink Digital, Learn Inbound and BrightonSEO.
Damien Robert
Convatec
Damien is a search marketing expert who has been passionate about SEO since 2004. He has a strong background in international and multilingual SEO, which is in his DNA.
Damien is a search marketing expert who has been passionate about SEO since 2004. He has a strong background in international and multilingual SEO, which is in his DNA. Over the course of his career, Damien has gained experience in a variety of SEO roles, including brand-side, agency, trainer, and independent consultant.
Currently, Damien is the SEO Manager at Convatec, a global MedTech group with 10,000 employees that is part of the FTSE 100 in the UK. He brings a wealth of knowledge and experience to his role and is dedicated to helping brands and agencies realize the benefits of SEO.
With his deep expertise and innovative approach to SEO, Damien is a sought-after speaker and has delivered a talk at BrightonSEO recently. He is passionate about inspiring others to embrace the power of SEO and is committed to driving the industry forward.
Julia Riml
Peak Ace AG
Julia Riml’s heart beats for PPC and Paid Media. In her nine years of experience in Paid Media, she has worked at top agencies in Germany and the UK.
Julia Riml’s heart beats for PPC and Paid Media. In her nine years of experience in Paid Media, she has worked at top agencies in Germany and the UK, masterminding projects for major clients across various industries and in multiple languages.
As Director Performance Advertising at Peak Ace, one of Europe’s leading performance marketing agencies, Julia leads a team of over 35 international PPC experts, developing cutting-edge PPC strategies for clients worldwide. Julia is committed to exceeding client expectations and delivering exceptional results, whether she’s working with a small local PPC client or a multinational corporation in need of a campaign that encompasses all digital marketing channels. Julia’s campaigns receive industry recognition too. Her work with leading payment provider Nets was named “Best Integrated Campaign” by both the European Search Awards and Semrush Nordic Search Awards and picked up a DADI trophy for “Best Digital Media Strategy”.
Michael Van Den Reym
iO
Michael has a background in business economics, a great technical skillset and over a decade of experience in the field of SEO.
Michael has a background in business economics, a great technical skillset and over a decade of experience in the field of SEO.
He has honed his expertise in technical SEO, SEO dashboarding, data science, automation, and innovation.
In his current role as innovation lead and SEO expert at a leading digital agency in Belgium, he is looking at new technologies which can integrate in current SEO processes.
Fred Schaub
Lumax Digital
Fred Schaub founded Lumax Digital: a Switzerland-based boutique agency with clients globally, dedicated to digital innovation, strategy, and coaching.
After over 10 years innovating for two of the most renowned groups in the world, each leader in their respective industry, Fred Schaub founded Lumax Digital: a Switzerland-based boutique agency with clients globally, dedicated to digital innovation, strategy, and coaching. Regular speaker at conferences, Fred is always keen on providing strategic and actionable insights to his audience, in fun and didactic way.
Sara Moccand-Sayegh
Liip
Sara Moccand-Sayegh is an SEO specialist at Liip and co-host of #SEOnerdSwitzerland. Her principal passions are tech SEO and International SEO.
Sara Moccand-Sayegh is an SEO specialist at Liip and co-host of #SEOnerdSwitzerland (an SEO-specific Meetup). Her principal passions are tech SEO and International SEO.
At Liip, she supports all partners and clients, in all corners of Switzerland, with SEO. The secret to her success, in addition to the technical skills she has aquired over the years, is the close collaboration with analytics specialists, designers, developers & content experts.
Dan Taylor
SALT.agency
Dan is Head of Technical SEO at SALT.agency, a specialist SEO agency that works with enterprise and mid-market brands.
Dan is Head of Technical SEO at SALT.agency, a specialist SEO agency that works with enterprise and mid-market brands. Dan won the inaugural TechSEO Boost “Call for Research” competition in 2018, for research into the applications of Cloudflare Workers for SEO, and works with a number of large ecommerce and SaaS/tech companies in both achieving technical excellence, and driving organic growth.
Vanda Pókecz
Ladenzeile GmbH
Vanda is originally Hungarian but has lived in Ireland for 9 years before moving to Berlin where she is based now.
Vanda is originally Hungarian but has lived in Ireland for 9 years before moving to Berlin where she is based now. She's the SEO Lead at Ladenzeile, a product comparison platform where which helps users to find their favorites. Funnily, during her MSc in Digital Marketing she said she would never want to work in SEO but she ended up in it and soon learned to love it. Her career started in SEO with PR topics but quickly moved in a more technical and analytical direction.
Marcos Sabino
TravelPerk
Marcos heads up the SEO team at TravelPerk. He has been in SEO for over 10 years and has extensive experience in international SEO.
Marcos heads up the SEO team at TravelPerk, a leading B2B business travel software company. He has been in SEO for over 10 years and has extensive experience in international SEO, having launched and worked on more than 40 international websites. Originally from Portugal, he served as the Head of SEO for Myprotein and helped the Manchester-based brand become one of the world's leading sports nutrition brands while managing a team of nine people.
As a side project, he has also grown his YouTube channel about sports nutrition to more than 35,000 followers.
Patryk Wawok
Webcertain
Patryk works as an SEO Specialist at Webcertain. Patryk originates from and lives in Poland.
Patryk works as an SEO Specialist at Webcertain. His area of expertise is the technical side of SEO, from crawling and indexing strategies, web performance, to JavaScript and rendering SEO. He is focused on creating deep-dive technical audits to help his clients’ global websites perform better in organic search. Patryk originates from and lives in Poland.
Ulrika Viberg
Unikorn
Ulrika Viberg is the founder and owner of the Sweden-based SEO agency Unikorn. Unikorn is a Sweden-based SEO agency, focusing on user-centric SEO combined with web analysis.
Ulrika Viberg is the founder and owner of the Sweden-based SEO agency Unikorn. She has a solid background in all things web-related, with nearly two decades of experience and deep knowledge in technical SEO, web projects, and digital strategies. Ulrika has worked with both organic and paid search, in-house and as a consultant at medium, large and enterprise sized businesses such as eBay and Rocket Internet. Unikorn is a Sweden-based SEO agency, focusing on user-centric SEO combined with web analysis. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses with the common goal of creating a solid experience for the end-user.
6 months premium access to Webcertain's self-learning platform
Cancellation policy
Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.
Testimonials
What did past ISS attendees think of the event?
Nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
Jesse Woods
SEO Analyst Kayak
I came to the International Search Summit with an international SEO problem. I left with a solution.
Dan McCourt
Global Digital Marketing Leader The Chemours Company
Awesome speakers. Great insights. Perfect event.
Markus Doll
Head of Online Marketing Chrono24
I learned so many insights about expanding your global SEO strategies and really good technical insights.
Izzi Smith
SEO Manager Sixt
What I really like about ISS is the pure focus on truly international topics.
Bastian Grimm
Director of Organic Search Peak Ace
It’s a great opportunity to learn everything on international SEO, from site wide projects to off-page/on-page tips and tricks. You get a lot of experts and also have a great opportunity to network.
Jarazet Altamirano
EMEA Digital Marketing manager Texas Instruments
Explore Barcelona
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