The International Search Summit is the only event dedicated entirely to international search marketing topics and challenges.
This full day event has three tracks packed full of talks providing tips, tactics and insights on how to improve your online visibility in international markets and how to effectively engage your target audience across the world.
With plenty of Q&A and networking opportunities, you can ask the questions that matter to you and your business and leave with the answers you need to drive global online performance. The event takes place entirely in English.
The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Key benefits include:
Truly internationally-focused topics
Tactics for expanding your SEO and SEM strategies
Technical insights on how to position your brand in international markets
A successful luxury retail shop, a leading travel price comparison service and an international medical website - all lost nearly all their rankings for various reasons. Former Senior Search Googler and SEO expert Kaspar Szymanski sheds light on these three real-life SEO disaster cases. Join the session and learn which missteps precipitated and ultimately triggered the SERP debacles. And discover how to avoid an international SEO meltdown.
Adventurous client requests vs. reality - SEO case studies from a boutique agency
Corinna Vorreiter - WEVENTURE
Customers often have very specific ideas about their brand and website. Some would prefer to display no text at all, others would like to dominate the entirety of page 1 in the SERPs. I will give you an insight into an agency's everyday life - from wild client requests and failures to international SEO measures that really work.
Merger, acquisition or restructure? Key considerations for international SEO
Kevin Kapezi - Growthack Digital
If you are undergoing a business restructure, this can have a profound impact on your website. In this session, Kevin will share some example scenarios and explain what he has learnt from working on various websites of brands that are undergoing a business restructure. He will go through how to maintain brand equity and explain the challenges that businesses could face. You will learn what success looks like for international SEO implementation, how to work with non-SEO stakeholders, how to consolidate content, website migration considerations, and a checklist of best practices.
In this session, Rad will take a look at obstacles and considerations when building links for an international website. Solutions presented can be actioned right away and deliver value to any website targeting more than one market.
Laura will talk about how to obtain links in top-tier publications on an international scale for SEO purposes. She will share her experience on how, with her team, they work in more than ten countries on an almost daily basis. You will learn how they produce content that travels, how they reach out to journalists to get the best links all around the world and how to adapt culturally to different countries. She will include examples of what worked and what did not, shares key takeaways and what is the best approach when you start building links in a new market.
Why most international digital PR campaigns are also missed opportunities
David White - Connective3
Over the past two years demand for PR and digital PR services has erupted, with recent stats from the Content Marketing Institute reporting that 46% of businesses want to increase their content creation spending in 2022. With demand at an all-time high we are seeing more and more PR campaigns being produced. This may all sound positive, but most PR campaigns are currently working in silo’s, missing out collaborations with other marketing disciplines such as paid, content and SEO. Most of the PR campaigns we see being produced are missing out on delivering more results across more channels by simply not including them in their campaign execution. When a campaign includes, social media or content the results can increase tenfold, so why do people choose to not include these in their campaign plans?
In this presentation, David will explain how to easily make your digital PR campaigns work across more channels and detail the results this can deliver. The presentation will offer advice and key takeaways which can help the audience better the results their PR produces by including more channels and disciplines.
Audience marketing: The key to paid strategy success
Daiana Damacus - Webcertain
Paid advertising, whether on social media, on search engines, or in 3rd party content, is a very important part of any company’s digital marketing strategy. However, not all paid campaigns hit their mark and many marketers struggle to prove their benefits. In order to improve the ROI for paid tactics, Daiana thinks it’s necessary to take a few steps back all the way to the start line. Her session will explain why spending time on defining your target audience will end up saving you costs and shorten the route to conversion. She’ll also explore how to create a clear picture of your customers’ online journey before you click Launch on those paid campaigns.
Convert more high-quality leads from your PPC campaigns: A deep dive into the user journey
Veronika Holler - CompuGroup Medical
In order to create effective, successful PPC campaigns, it is important to analyse the user journey in detail. Users who click on an ad have different search intentions than users who find their way to the website via organic search. These intentions also differ from country to country in terms of cultural differences, language, region and different search behaviour. So, how do we get the maximum out of our PPC campaigns and support our organic rankings? By analysing different user journeys in detail and giving the user what they are looking for - sound difficult? In this session, Veronika will show you how to analyse user journeys and optimise PPC campaigns worldwide with this information - to get more high-quality leads for less money.
IBM solved a challenge of multiple paid search executions by applying a simplified and centralised approach to paid search. This strategy was lead by both SEM and SEO professionals across the globe to improve paid search efficiencies by operating audience-first to deliver a best-in-class search experience.
International SEO audits: How to develop & prioritize them for impactful results
Aleyda Solis - Orianti
Hreflang configuration? Geolocation settings? Content localisation? Learn how to put together an international SEO audit and provide prioritised and meaningful international SEO recommendations to drive growth.
Backlink auditing for international expansion (when you don't speak the language)
Sophie Gibson - StudioHawk
Many SEOs can have a difficult time auditing a backlink profile when working with global websites that work across multiple international markets, especially as many SEOs will not necessarily speak the language and/or understand the subtle differences of the link acquisition process in all the multiple countries that the business operates in.
It is important to avoid missing out on backlink opportunities that can be gathered for every ccTLD as the competition is likely to be different, and not doing so can stagnate the strength of the ccTLD domains if only one of the domains has a link building focus.
This talk will help make auditing the backlink profile of international websites easier and can also aid in international expansion if you can audit the competition in other markets. Doing this will help you find opportunities that are otherwise missed if you do not speak the other language(s). The talk will also go through a step-by-step process of getting the information, analysing it and developing insights to strengthen your international SEO link strategy.
Hreflang done right, to save the day for International SEO
Ulrika Viberg - Unikorn
Managing a large website over several languages can be a headache, but it does not have to be. In this session, Ulrika will look at what can go wrong when having faulty or poorly implemented hreflangs and how to fix those issues.
As digital marketing evolves, getting your message across becomes a growing challenge. Diving into our creative side and applying that creativity to our marketing efforts becomes key to success. During this session, Kristjan will take us through some inspirational examples of how a dash of creativity helps with everything from ideation to execution, including SEO, PR and social media. Expect to be inspired by real-life examples that you can take home and put into practice.
Do you know, how long it takes for a new website to start appearing in Google top-10 results? Well, we’re about to tell you that Google is the place where you can apply the strategy no matter what region you are in. There are tactics and secrets that we are here to reveal. In this presentation, Olga will:
- Show a new exclusive global study Semrush created in 2022.
- Explain how the domains analysis Semrush did can help you to discover what you can achieve in 12 months.
- Share real case studies from companies all over the world who have achieved organic growth through content-led SEO, local pack optimization, and proper A/B testing. And much more!
Content localisation: What you need to know to succeed
Rejoice Ojiaku - Rise at Seven
Creating a content strategy in one market is pretty straightforward, but what about when it comes to global brands that operate in several markets? How do you approach the strategy? This is where the idea of content localisation comes in. In this talk, you will gain a better understanding of this concept and how to apply it when it comes to content strategy.
Cookieless advertising: The future of cookies and advertising
Andrew Bloch - Click Train
In a not-so-distant future, cookie-based advertising will be virtually extinct. Is cookieless advertising the solution? What is needed to build a global customer base in a cookie-less world?
Automation in paid search: Using tech to scale globally
Kat Sale and Emma Welland - House of Performance
This session will cover practical ways to use automation within PPC to increase performance and gain management efficiencies. Emma and Kat will talk through tips and tricks to use automation to its best abilities, and also pitfalls to avoid!
From Baidu to Bing: The paid search platforms you need to get ahead globally
Danielle Woods - Webcertain
Google remains the dominant search engine globally, but it is far from the only option. In many markets, complementing Google PPC activity with paid search campaigns on other platforms, such as Yahoo, Bing and Naver can help brands to maximise their exposure and reach new audiences. In other markets, such as China, Google is unavailable, making it imperative to market on local platforms, such as Baidu.
This talk will discuss platforms - beyond Google - which international marketers need to know about and will provide plenty of useful hints and tips to help you maximise your activity - whether you are opening an account, just getting started, or a seasoned advertiser on these channels. Whether you are looking to discover new paid search channels, or boost your activity, this talk will help you take your international marketing to the next level.
Using ranking APIs to bridge at scale gap between SEO and affiliate performance
Fabrizio Ballarini - Wise
An introduction to ranking APIs and scaling rank tracking in full automation with extra layers of data from Google Search Console and analytics. Practical use case on how to leverage share of voice insights to run a portfolio of owned and affiliate websites.
In this session, Mert will talk about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs. He will also explain how non-coders can make their own mini SEO tools.
As search marketers, we are always focused on our main "target keyword" we can work on. We pay less attention to these low search volume search terms that often can be less competitive. Liraz will discuss search volume vs. search intent and how to identify low search opportunities. She will also showcase an international case study, showing how targeting 0-10 search volume keywords helped a tech brand grow beyond all expectations.
Working with topic clusters in on-page SEO: Elevate your performance
Zanna Spink - Webcertain
To convince Google that your webpage is the most authoritative and relevant to a certain search query, you really need to showcase your expertise, offering comprehensive and integral content. In this session, you will hear about our first-hand experiences of employing topic clusterisation and entity-based optimisation, including our learnings and the results achieved.
Why cultural relevancy is key to success in international SEO
Veruska Anconitano - SurveyMonkey/Momentive
Choosing the best SEO metrics for your international expansion is not easy. Just because SEOs have only just considered traffic as a metric for success, this does not mean it is the best one when it comes to tackling multiple languages. Doing and measuring international SEO in 2022 (and beyond) is, in fact, more than just checking the ranking and the traffic, and it is more about cultural relevancy.
TikTok usage has exploded worldwide and it’s no longer a platform that’s just for the kids. As well as having a huge reach, it is also a cost-effective way to experiment with new ideas and test new markets. Drawing on his experience working with brands of all sizes and budgets, Eric will tell you all you need to know about getting started with TikTok ads. He’ll cover the markets where TikTok is hot, and where it’s not, the ad options on offer and how to adapt your approach depending on the audience you’re trying to reach. He’ll also share examples of successful campaigns and the tips you need to replicate them for your own business or clients.
How to include audio and video as part of your international search strategy
Azeem Ahmad - Azeem Digital
In this session, Azeem will show you how to improve your existing international search strategy by demonstrating where you can place and use both audio/video. You will leave this session with the knowledge and ideas to take your existing international strategy to the next level.
Without Written Words: How to Use Video, Audio and Media to Sell to a Global Audience
Hannah Butcher - Re:signal
Translation and transcreation are often used as ways to deliver a sales or informational message to a multi country or continent strategy, but what other ways exist to inspire, educate and inform? We'll take a look at effective formats, using real examples from brands that have successfully targeted global audiences. We'll explore video, audio and alternative forms of media such as website tools and content marketing assets.
In this interactive Q&A session with Gary Illyes, we will cover some of the hot topics facing international SEO and Gary will take questions live from attendees.
Yes, we know- every question in marketing can be answered “it depends”! But that’s pretty dull so this final panel of the day will banish the phrase and force the panellists to take a stance.
From ideation and personas to links and success metrics, we’ll be asking which side of the fence our panellists sit on some of the hottest topics in international content marketing.
There will be debate, discussion and defending of positions – an entertaining and informative way to end the day.
An international PPC panel with a difference. We pose some of the most common questions, challenges and contentious issues in global paid media to our panellists – and only allow them to give their number one answer to each.
We know there is rarely just one answer to any question in digital marketing but that’s what will make this a fun and lively final session – with some great nuggets of knowledge thrown in.
17:15 - 19:00
Drinks reception
Complimentary drinks reception sponsored by:
2022 Speakers
Azeem Ahmad
Azeem Digital
Azeem is an award-winning digital marketer and international conference speaker, with several years of experience in the industry, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, and Display.
Azeem is an award-winning digital marketer and international conference speaker, with several years of experience in the industry, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, and Display too. He hosts his own digital marketing podcast, rated amongst the top podcasts globally, called “Azeem Digital Asks”, and has previously been a judge at many search awards across the globe, including the European and US Search Awards.
Veruska Anconitano
SurveyMonkey/Momentive
Veruska is an International SEO Manager and an International and Multilingual SEO Consultant for B2B and B2C brands. She helps companies enter non-English-speaking markets they are unfamiliar with and is obsessed with serving users the best experience using SEO.
Veruska is the International SEO Manager at SurveyMonkey/Momentive and an International and Multilingual SEO Consultant for B2B and B2C brands. She helps companies enter non-English-speaking markets they are unfamiliar with, ensuring they understand that what works in one country may not work in another. She is obsessed with serving users the best experience using SEO as an entry point and helping companies understand that traffic is just a vanity metric if it is not qualified and does not bring anything. She holds a certificate as a Project Manager in Localisation and SEO and is currently undertaking a Master's in Data Science.
Olga Andrienko
Semrush
Olga is the Vice President of Brand Marketing. She speaks at major marketing conferences, and is the Head Judge at Content and Social Media Awards across USA and Europe.
Olga is the Vice President of Brand Marketing. She is one of the key marketing leaders who has grown Semrush from 300k users in 2013 to 10 million the company has today. She speaks at major marketing conferences, and is the Head Judge at Content and Social Media Awards across USA and Europe. Her quotes on online user behavior appear in media such as Business Insider and The Washington Post.
Fabrizio Ballarini
Wise
Fabrizio leads Organic Growth and SEO at Wise, a financial company powering money for people and businesses in their increasingly global lives - to pay, to get paid, to spend, in any currency, wherever you are, whatever you are doing.
Fabrizio leads Organic Growth and SEO at Wise, a financial company powering money for people and businesses in their increasingly global lives — to pay, to get paid, to spend, in any currency, wherever you are, whatever you are doing. Fabrizio’s team mission at Wise is to acquire customers at zero cost by building products, platforms and content that educate and solve customer problems working across SEO, affiliate, CRM and social media. Before bootstrapping his current team at Wise, he used to consult enterprise clients across finance, e-commerce and tech at Neo@Ogilvy, Ogilvy's performance marketing agency. He is passionate about search engines, online communities, startups, slightly obsessed with exchange rates and bringing transparency to the finance industry.
Andrew Bloch
Click Train
Andrew is a futurist constantly focused on five years from now. Previously an agency founder and now an adtech founder, Andrew has seven years of experience in performance marketing and automation. In particular, he enjoys writing code to make AI-powered decisions that scale large ad accounts.
Andrew is a futurist constantly focused on five years from now. Previously an agency founder and now an adtech founder, Andrew has seven years of experience in performance marketing and automation. In particular, he enjoys writing code to make AI-powered decisions that scale large ad accounts.
Kevin Bonnesen
IBM
Kevin has been working in search engine marketing for over eight years on both the agency and client side.
Kevin has been working in search engine marketing for over eight years on both the agency and client side. He is currently leading the global paid search program at IBM.
Hannah Butcher
Re:signal
Hannah is the MD (ex Head of SEO) at Re:signal with a background in technical, content and digital PR.
Hannah is the MD (ex Head of SEO) at Re:signal with a background in technical, content and digital PR. She’s originally from the UK, but had a previous stint in Canada. Hannah is diagnosed with ADHD and on the waiting list for an ASD assessment. In her spare time, she does triathlons and open water swimming, and enjoys weight training a couple of times a week. She/her.
Arnoldo Cabrera
IKEA
Arnoldo has been in the industry since 2000 being highly focused on multilingual SEO. His current position is Digital Optimisation Manager SEO, SEM, CRO Global at IKEA - a website/company with 2+ billion organic visits across more than 40 markets.
Arnoldo has been working in retail with IKEA Global for nine years. Prior to IKEA, he worked in a variety of industries such as hospitality, online gaming and IT security. Since the beginning of 2000, he has worked in the digital marketing area, with a focus on multilingual search engine optimisation. His current position is Digital Optimisation Manager SEO, SEM, CRO Global at IKEA - a website/company with 2+ billion organic visits across more than 40 markets.
Daiana Damacus
Webcertain
Daiana is the General Manager of Social Media and Influencer Marketing at Webcertain. She works with global clients in multiple languages and loves putting her creativity into her social media campaigns.
Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market research, create social media campaigns and generate performance reports. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social campaigns and has experience with Facebook, LinkedIn, Twitter, Pinterest, Instagram, Naver, Kakao, VK and YouTube. She is also interested in the progress of social media on a global scale and is constantly learning about international social networks. Originally from Romania, Daiana now lives in the UK.
Laura D'amato
Verve Search
Laura is the Outreach Director at Verve Search, an SEO and outreach agency in London. She works with a global team who are dedicated to getting the best coverage for their clients and defining digital PR strategies.
Laura is 28 and originally from France. She started working in Search 5 years ago, mainly focusing on SEO and Digital PR and she’s now the Outreach Director at Verve Search, a Digital PR agency in London part of Omnicom Media Group. She manages a great team of 7 people from all over the world and covers the English-speaking countries as well as France and Italy. Her role day to day is get the best coverage for her clients and to define Digital PR strategies on an international scale.
Sophie Gibson
StudioHawk
Sophie works with brands to help them improve search visibility across international markets by analysing data, completing audits, and making sure technical SEO foundations are in place to support a targeted international SEO strategy.
Sophie has worked across many websites during her five years working SEO agency-side. She has worked with brands to help them improve search visibility across international markets by analysing data, completing audits, and making sure technical SEO foundations are in place to support a targeted international SEO strategy.
Eric Górriz
Funnel Cracks
Eric’s passion is advertising. Over the last ten years, he has created several online businesses, scaling them all with solid advertising strategies.
Eric’s passion is advertising. Over the last ten years, he has created several online businesses, scaling them all with solid advertising strategies. This led him to launch the marketing agency Funnel Cracks, to help other businesses to grow. His passion is creating and implementing omnichannel strategies for different types of clients to help them get more sales and leads. His passion for complete omnichannel ads strategies stems from the fact that there is no such thing as a perfect channel, so combining more than one channel will always get the best results. Over the last year, he has become focused on TikTok ads and believes that this should be a core channel for every advertiser. All his strategies for 2022 include TikTok.
Veronika Holler
CompuGroup Medical
Veronika is a Global Senior SEO Manager and has worked in SEO and PPC marketing for over 14 years. International SEO, technical SEO, and the optimisation of landing pages are top of her priority list.
Veronika is a Global Senior SEO Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little ads agency. She has continuously developed herself further in the direction of SEO. Over the years, she has worked as a Digital Marketing Manager in agencies and international companies, including CompuGroup where she is now. International SEO, technical SEO, and the optimisation of landing pages are top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. She believes all these pieces are important to have a strong domain and brand – only when all the pieces of the puzzle come together, do rankings go up, and you make money with your website.
Gary Illyes
Google
Gary Illyes is a Webmaster Trends Analyst at Google dedicated to creating a better search experience for users by helping webmasters create amazing websites.
Gary Illyes is a Webmaster Trends Analyst at Google dedicated to creating a better search experience for users by helping webmasters create amazing websites.
Lidia Infante
Sanity CMS
Born and raised in Barcelona, Lidia has been helping businesses reach their audiences in search across European markets, the US and Australia. She has used her background in business and psychology to drive organic growth for e-commerce sites, media and SaaS.
Born and raised in Barcelona, Lidia has been helping businesses reach their audiences in search across European markets, the US and Australia. She has used her background in business and psychology to drive organic growth for e-commerce sites, media and SaaS.
Kevin Kapezi
Growthack Digital
Kevin is an experienced digital marketing strategist — having clocked up years of experience working for a vast range of brands.
As well as being Growthack’s chief SEO and Content Marketing Specialist, Kevin is an experienced digital marketing strategist — having clocked up years of experience working for a vast range of brands, from international credit giant Experian to specialised startups, Kevin’s all-around experience allows him to take a comprehensive view of a brand’s online presence to spot gaps, seize opportunities, and drive performance.
Kristjan Mar Hauksson
The Engine
Kristjan has built up digital-focused marketing agencies in five countries. He has close to 30 years of experience creating and executing marketing for great brands in over 20 markets, ranging from small local to fortune 500, including some exciting cross-border, multilingual communications.
Kristjan has built up digital-focused marketing agencies in five countries. His last project was starting The Engine, a digital marketing agency working with the award-winning creative agencies SMFB & F&B and currently TBWA. He has close to 30 years of experience creating and executing marketing for great brands in over 20 markets, ranging from small local to fortune 500, doing some exciting cross-border, multilingual communications. He served on the Bing Advertising Advisory board and was awarded the 2014 European Search Personality. In 2018, he won in cooperation with F&B Grand Prix at Eurobest for Media, amongst others. Whilst he is never far from the front lines, his work has mainly focused on digital business strategy and branding over the past years.
Tevfik Mert Azizoğlu
SEO Sherpa
Mert specialises in all aspects of SEO, with a focus on technical SEO. He is passionate about creating SEO tools and automation. He was nominated for the "Young Search Professional Of The Year" category at the European Search Awards.
Mert is Senior Technical SEO at SEO Sherpa and former SEO Director of Zeo Agency. His digital journey began in 2008. Mert specialises in all aspects of SEO, with a focus on technical SEO. Mert is passionate about creating SEO tools and automation and he also has a Computer Engineering degree. Mert was nominated for the "Young Search Professional Of The Year" category at the European Search Awards 2018. He was also a speaker at BrightonSEO and Digitalzone conferences.
Rejoice Ojiaku
Rise at Seven
Rejoice is a Content Strategist at Rise at Seven. She also co-founded B-DigitalUK, which is a community aimed at the Black demographic to educate, inspire and empower Black talent.
Rejoice is a Content Strategist at Rise at Seven. She also co-founded B-DigitalUK, which is a community aimed at the Black demographic to educate, inspire and empower Black talent. She is also an award-winning Diversity and Inclusion Advocate and has spoken at several events including BrightonSEO, #WTSFest, and Sheffield DM throughout her five years of experience in the industry.
Rad Paluszak
Husky Hamster
Rad Paluszak is a web developer and software architect with 20 years’ experience. He is a technical mastermind in the SEO industry since 2010.
Rad Paluszak is a web developer and software architect with 20 years’ experience. He is a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency The Search Initiative and Matthew Woodward with Search Logistics. He recently founded Husky Hamster - an outreach link building company. Rad's specialisations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.
Liraz Postan
LP Marketing Services
Liraz Postan is an international SEO and content expert of more than 13 years. Liraz has led SEO and content strategies from B2C to B2B, from gaming to business niches.
Liraz Postan is an international SEO and content expert of more than 13 years. Liraz led SEO and content strategies from B2C to B2B, from gaming to business niches. She started her SEO career at 888.com, learning all the SEO fundamentals in the most competitive niches, then moved to management positions and built an entirely new SEO acquisition channel in some corporate international companies such as Neogames, Plarium, and more.
Her last role was SEO and Content Director at Outbrain, where she led all content marketing strategy, editorial calendar, and smart B2B SEO strategies.
Today, Liraz provides consultation to corporate international companies, offering the best SEO and content strategies to get organic presence and outrank the competition. Combining a holistic SEO approach, Liraz believes the best way to get organic results is cooperation and internal education for all teams. Liraz is also an international SEO speaker at various global conferences, including SMX, SEMrush, BrightonSEO and more.
Aleyda Solis
Orianti
Aleyda is a well-known and highly experienced International SEO Consultant, providing personalised and strategical SEO advice.
Aleyda Solis is an SEO Consultant and Founder of Orainti, speaker and author, who also offers SEO tips in the Crawling Mondays video series, the latest resources in SEO in the #SEOFOMO newsletter and Free SEO Learning Roadmap in LearningSEO.io. She is also Co-Founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides and more to empower remote work.
Zanna Spink
Webcertain
Zanna has been working in the digital marketing field for over 15 years. She is a real people person, and her career in client services successfully marries her personality to her knowledge.
Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering. She is a real people person, and her career in client services successfully marries her personality to her knowledge. With more than 15 years’ experience in marketing in B2B and B2C with companies operating worldwide, Zanna enjoys keeping up-to-date with the latest trends and best practices, developing the digital marketing strategies contributing to her clients’ success together with them, and coordinating projects to make their fulfilment possible. Zanna is originally from Latvia, and now lives in the UK.
Kaspar Szymanski
Search Brothers
Kaspar Szymanski is a renowned SEO expert, former senior member of the famed Google search quality team and amongst the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise.
Kaspar Szymanski is a renowned SEO expert, former senior member of the famed Google search quality team and amongst the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays, Kaspar applies his skill set to recover websites from Google penalties and helps clients to max out the potential of their websites in search engines.
Ulrika Viberg
Unikorn
Ulrika Viberg is the founder and owner of the Sweden-based SEO agency Unikorn. She has a solid background in all things web-related, with nearly two decades of experience and deep knowledge in technical SEO, web projects, and digital strategies.
Ulrika Viberg is the founder and owner of the Sweden-based SEO agency Unikorn. She has a solid background in all things web-related, with nearly two decades of experience and deep knowledge in technical SEO, web projects, and digital strategies. Ulrika has worked with both organic and paid search, in-house and as a consultant at medium, large and enterprise sized businesses such as eBay and Rocket Internet. Unikorn is a Sweden-based SEO agency, focusing on user-centric SEO combined with web analysis. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses with the common goal of creating a solid experience for the end-user.
Corinna Vorreiter
WEVENTURE
Based in Berlin, Corinna takes care of the SEO goals of a variety of clients. She is quadrilingual and has worked in multiple countries - so it is only natural that international SEO is her favourite topic!
Corinna started her SEO career in 2017. Now based in Berlin at WEVENTURE, she takes care of the SEO goals of a variety of clients. She loves problem-solving and understanding what makes companies tick. She is fluent in French, Spanish, English and German and having lived, worked and studied in Australia, Mexico and France, it is only natural that international SEO is her favourite topic!
David White
Connective3
David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a business’ bottom line.
David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a business’ bottom line.
Danielle Woods
Webcertain
Danielle is an experienced marketing Account Manager with a real passion for PPC. She manages digital marketing activity for global clients across many industries, including manufacturing and technology.
Danielle is an experienced marketing Account Manager. In her role at Webcertain, she manages digital marketing activity for clients across many industries, including manufacturing and technology. Danielle has a real passion for PPC and enjoys driving marketing success for her clients, as well as providing high-quality guidance and support for B2B companies. Danielle has worked in marketing across varied industries from technology and construction, to education, beauty and travel.
Emma Welland and Kat Sale
House of Performance
Emma and Kat are joining forces and their countless expertise with global brands to host a session together.
Emma started her career working in procurement, learning the commercial side of business before transitioning into performance marketing as an executive at Merkle Periscopix. With over 13 years experience in performance marketing, Emma has headed up performance media departments and sat on the board at Merkle, iCrossing and MGOMD, as well as working in-house at a leading pharmaceutical company and RS Components. After trialling life in agency and in-house, Emma left in 2021 to co-found House of Performance with Kat.
Kat started her career in digital and print media sales, but swiftly moved to performance marketing through a need to prove value from advertising. Starting with PPC and moving through to leading teams in display and paid social, she developed a skill in analysing performance marketing data to get to the bottom of business challenges. Furthering her career at Croud, she led the Client Strategy team for over two years, then moved into leadership operations to help the agency grow and secure funding. Now co-founder at House of Performance, Kat works as a joint leader in helping brands resolve business challenges through performance marketing.
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Cancellation policy
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Testimonials
What did past ISS attendees think of the event?
Nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
Jesse Woods
SEO Analyst Kayak
I came to the International Search Summit with an international SEO problem. I left with a solution.
Dan McCourt
Global Digital Marketing Leader The Chemours Company
Awesome speakers. Great insights. Perfect event.
Markus Doll
Head of Online Marketing Chrono24
I learned so many insights about expanding your global SEO strategies and really good technical insights.
Izzi Smith
SEO Manager Sixt
What I really like about ISS is the pure focus on truly international topics.
Bastian Grimm
Director of Organic Search Peak Ace
It’s a great opportunity to learn everything on international SEO, from site wide projects to off-page/on-page tips and tricks. You get a lot of experts and also have a great opportunity to network.
Jarazet Altamirano
EMEA Digital Marketing manager Texas Instruments
Explore Barcelona
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.
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If you've got a question about the event or would like any additional information, get in touch!
