Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.More ABOUT GARY
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO – handling sites of almost any size in highly competitive industries.More ABOUT BASTIAN
Mikkel deMib Svendsen is one of the grand old men in the search industry.More ABOUT MIKKEL
Michiel Das is a Marketing Professional and Branding Specialist.More ABOUT Michiel
Pilar Navarro is the Search Engine Marketing head for EMEA at the SAP EMEA MEE Digital Marketing team.More ABOUT Pilar
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More ABOUT Andy
Justyna is the Director of Know-How and Training at Webcertain and has over 5 years’ experience in managing international and multilingual PPC campaigns.More ABOUT Justyna
Christina is a multi-award- winning speaker, an ambitious and highly driven senior digital marketing professional.With her extensive knowledge and experience of the Chinese marketMore ABOUT Christina
Thursday 5th October 2017
More sessions and a full agenda will be released over the coming weeks
The largest internet market in Europe, a growing economy and a population eager for more choice and new experiences. This all makes Russia an attractive target for international businesses. This session will delve into what makes Russia unique and what businesses need to know when developing a digital strategy for this market.
China is an exciting and daunting market for many businesses. There are huge opportunities but only those who understand the complex language, culture and digital landscape will succeed. This session will provide insights and advice on how to succeed and grow your business in China.
In many businesses, SEO and PPC are two separate entities; performing different functions, working to different KPIs and managed by siloed teams. However, the benefits and advantages of integrating the two, sharing learnings and strategies are vast and many businesses are seeing the value in doing so. In this session, Pilar and Michiel will share real results from adopting such an approach and insights gained from the process, in both a B2B and B2C context.
There are multiple factors that contribute to global search success. A technically sound website, that provides a great experience to both users and search engines is a vital piece of the puzzle. In this session Mikkel will cover a range of technical factors that can significantly affect performance including global domain strategies, translation and content automation, managing redirects for local visitors, multilingual duplicate content, local social integration and more. He’ll leave you with a list of elements to audit and identify where gains can be made.
Site speed is an important factor for search engines and users alike; a slow site most likely means slow sales and low rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s being accessed. He’ll dig into HTTPS and HTTP/2, image formats, custom fonts and AMP, as well as sharing insights into which tools can help when optimising site speed on an international scale.
For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.
Gary Illyes from Google will be discussing a range of topics relevant to global search marketers including geo-targeting, optimising for mobile and exploiting opportunities in less-developed markets.
We’ll end the day with an open Q&A, with all of the speakers. This is your chance to ask any questions that haven’t been answered during the day and ensure you leave with all the knowledge and insights you need to take back to the office.
Don’t rush off! Stay and join us for a drink and more conversation in the wonderful setting of the 1898
Hotel 1898, La Rambla 109 | 08002 Barcelona Spain
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
I highly recommend the International Search Summit for improving exposure & knowledge in international SEO & SEM topics. The variety of speakers and topics covered are very broad and the takeaways are very hands on. If you want to learn the state of the art in international search, ISS is the summit to attend.
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.
Tickets cancelled before September 5th will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.