The International Search Summit

The International Search Summit, the only event dedicated entirely to international search marketing topics and challenges, is heading to Barcelona for the 2nd time.

This full day event will feature a range of speakers, with expertise in managing international websites and running global campaigns. They will share tips, tactics and advice for improving your online presence in international markets and how to overcome common challenges.

With plenty of Q&A and networking opportunities, attendees will have the chance to ask the questions that matter to them and their business, and leave with the answers they need to drive online global performance. The event takes place entirely in English.

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More speakers to be announced soon


Founder and CEO of Webcertain Group

Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.

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Michiel Das is a Digital Marketing Specialist, Entrepreneur and Associate Professor living and working in Barcelona (Spain).

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Jeff Ferguson


Fang Digital Marketing

Jeff Ferguson is the CEO and Founder of Fang Digital Marketing, a boutique digital advertising media agency.

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Johann discovered the power of Search marketing in 2002 and has never looked back.

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Co-founder of searchVIU

Eoghan Henn is the co-founder of searchVIU, a software startup that builds an SEO tool for website migrations.

More about Eoghan

Bill Hunt

President, Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.

More about Bill

Gary Illyes

Webmaster Trends Analyst, Google

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.

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Alexandra Kulachikova

Alexandra Kulachikova

Yandex Metrica

Alexandra has more than 9 years of experience in digital-marketing and analytics.

More about Alexandra

Marie Mure-Ravaud


Marie is a Senior SEO Specialist at Vistaprint, an e-commerce company that offers custom-printed marketing material.

More about Marie


Tuesday 8 May 2018
Confirmed sessions

How to Achieve Global Search Success - Q&A with Google

Gary Illyes from Google will be discussing a range of topics relevant to global search marketers including geo-targeting, optimising for mobile and exploiting opportunities in less-developed markets.

Gary Illyes – Google

How to combine brand, PR, content and SEO to future-proof your international search rankings

SEO in the 90’s was mostly about content and fairly simple. In 2000’s the importance of links boomed and so did link spam fighting. In 2010’s it is the SERP that exploded with rich snippets and carrousels. What are 2020’s going to bring for SEO? Vistaprint has taken the bull by the horns and is actively preparing the future of SEO with an integrated approach to Brand / PR / Content / SEO. Areas of consideration include how are Content and PR serving SEO goals? How to take advantage of ever-evolving Serps and semantic search with Content & PR? How to build your Authority and eventually build your brand? In this session, Johann and Marie will go through early learnings, successes and challenges in preparing their global company for the future.

Johann Godey – Vistaprint

Marie Mure-Ravaud – Vistaprint

Moving from a multi-ccTLD to a global gTLD strategy

Determining the most effective geo-targeting strategy for your business is one of the biggest challenges in international SEO. Eoghan will share insights into when it makes sense to consider moving from several country domains to a global strategy with one international domain. He will show some successful examples of such a move, make recommendations for the structure of the new global domain and give some technical advice for the migration itself.

Eoghan Henn – searchVIU

How to implement your international SEM strategy the right way: from idea to success?

Setting up your international SEM strategy can sometimes be a tedious process, especially when taking into account that each potential client could be in a different phase of your marketing funnel. In this session, Michiel Das, SEO & SEM Manager at SEAT, will share useful tips and tricks to make sure your next SEM campaign will be a success, from basic idea to setup, retargeting and cross-channel integration across different markets and languages.

Michiel Das - SEAT

SEO For Google's Mobile-First Index & Mobile-Friendly World

When Google announced that it would be switching to a “mobile-first” index for its search engine results, it sent waves of panic and confusion through site owners and SEOs alike. What did “mobile-first” mean? How would it affect the search engine results for my company and clients? Why was Google focusing on mobile when non-mobile websites still existed?

In this presentation, we’ll be discussing the definition of mobile-first indexing and how it’s different from “mobile only,” why Google is moving towards this strategy, and how to prepare your website on a content, site architecture, and inbound link level for the coming changes.

Jeff Ferguson - Fang Digital Marketing

Missed Opportunities in International Search

Many multinationals have seen huge successes and major fails in the pursuit of international glory. Drawing on his vast experience, working with some of the biggest global brands, Bill will look at some of these examples and highlight common areas of missed opportunity. He’ll also provide practical tactics and techniques to ensure efficiency and effectiveness across global markets. A fantastic opportunity to hear from one of the most knowledgeable international SEO practitioners in the world.

Bill Hunt – Back Azimuth Consulting

Yandex.Metrica: How to predict future conversions and double your revenue

Nowadays successful businesses need to use all the data they have available to continually optimize their online activity. Self-learning algorithms find patterns in data that yield business value and provide insights for improving campaign performance. Using case studies from a major online retailer, a DIY store and an airline booking service, Alexandra will demonstrate why and how to use a conversion prediction system and make interactions with your customers more effective and profitable.

Alexandra Kulachikova – Yandex Metrica

More sessions will be added shortly


Hotel 1898, La Rambla 109 | 08002 Barcelona Spain

Hotel 1898

Hotel 1898


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Standard Price €145.
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Full day conference in Barcelona

Refreshment breaks and Lunch

Post-Event Networking Drinks

1 month Premium Access to Webcertain’s Know-How Subscription Platform

*Cancellation Policy

Tickets cancelled before 8th April 2018 will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.

Got a question for us?

If you’ve got any questions about the event or would like any additional information, get in touch!