May 2018 speakers – November speakers coming soon
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More about Andy
Michiel Das is a Digital Marketing Specialist, Entrepreneur and Associate Professor living and working in Barcelona (Spain).More about Michiel
Fang Digital Marketing
Jeff Ferguson is the CEO and Founder of Fang Digital Marketing, a boutique digital advertising media agency.More about Jeff
Johann discovered the power of Search marketing in 2002 and has never looked back.More about Johann
Co-founder of searchVIU
Eoghan Henn is the co-founder of searchVIU, a software startup that builds an SEO tool for website migrations.More about Eoghan
President, Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.More about Bill
Webmaster Trends Analyst, Google
Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.More about Gary
Demand Generation Manager at Webcertain
Jitka is the Research and Demand Generation Manager at Webcertain. She has more than 6 years of experience in international digital marketing.More about Jitka
Alexandra has more than 9 years of experience in digital-marketing and analytics.More about Alexandra
Jeroen Maljers is co-founder and Managing Director of Swydo, a reporting, monitoring and workflow tool for online marketers.More about Jeroen
Marie is a Senior SEO Specialist at Vistaprint, an e-commerce company that offers custom-printed marketing material.More about Marie
May 2018 agenda – November agenda coming soon
Many multinationals have seen huge successes and major fails in the pursuit of international glory. Drawing on his vast experience, working with some of the biggest global brands, Bill will look at some of these examples and highlight common areas of missed opportunity. He’ll also provide practical tactics and techniques to ensure efficiency and effectiveness across global markets. A fantastic opportunity to hear from one of the most knowledgeable international SEO practitioners in the world.
With voice search on the rise, more and more businesses are turning their attention to optimising for voice queries. SEAT is one such company, and Michiel will share some insights and learnings from a project to optimise for voice across 10 European markets, as well as the results of a study comparing Voice Search across UK, US, Spain and Germany.
When Google announced that it would be switching to a “mobile-first” index for its search engine results, it sent waves of panic and confusion through site owners and SEOs alike. What did “mobile-first” mean? How would it affect the search engine results for my company and clients? Why was Google focusing on mobile when non-mobile websites still existed?
In this presentation, we’ll be discussing the definition of mobile-first indexing and how it’s different from “mobile only,” why Google is moving towards this strategy, and how to prepare your website on a content, site architecture, and inbound link level for the coming changes
SEO in the 90’s was mostly about content and fairly simple. In 2000’s the importance of links boomed and so did link spam fighting. In 2010’s it is the SERP that exploded with rich snippets and carrousels. What are 2020’s going to bring for SEO? Vistaprint has taken the bull by the horns and is actively preparing the future of SEO with an integrated approach to Brand / PR / Content / SEO. Areas of consideration include how are Content and PR serving SEO goals? How to take advantage of ever-evolving Serps and semantic search with Content & PR? How to build your Authority and eventually build your brand? In this session, Johann and Marie will go through early learnings, successes and challenges in preparing their global company for the future.
Unsurprisingly Google is the main focus of most search marketers, but there are other search engines to consider when you move out of Western markets. In this session, Jitka will provide insights into how Yandex, Baidu and Naver differ from Google and how to achieve an effective search presence in the countries they serve.
Your goal may be to build a global business, but your budget, unlike your plans, may be limited. This translates to a laser focus on generating leads, not just clicks. Jeroen Maljers will share how digital marketing reporting suite Swydo acquired customers in over 70 countries with a limited budget using PPC tactics including diligently monitoring and optimising campaigns several times a day, testing, leveraging all available PPC platform features and how to beat the competition.
When it comes to usability, it doesn't matter what search engine you optimise your site for – because, above all, you are doing it for your users. We will talk about how you can leverage the Yandex.Metrica analytics system for SEO. It enables you to check if your site meets all the usability parameters important for search engines, understand the behaviour patterns of your audience, and helps you find out if something goes wrong.
If you search for a product in the 'wrong' country in Amazon, somehow Amazon manages to correct it and still give you the right result. How do they do this? In this session, Andy will discuss how can you replicate this experience with your own site and with Google, and which tools can help you do so.
Determining the most effective geo-targeting strategy for your business is one of the biggest challenges in international SEO. Eoghan will share insights into when it makes sense to consider moving from several country domains to a global strategy with one international domain. He will show some successful examples of such a move, make recommendations for the structure of the new global domain and give some technical advice for the migration itself.
Gary Illyes from Google will be discussing a range of topics relevant to global search marketers including geo-targeting, optimising for mobile and exploiting opportunities in less-developed markets.
More sessions will be added shortly
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What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
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