More speakers to be announced soon
Webmaster Trends Analyst, Google
Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.More about Gary
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More about Andy
Thursday 5th October 2017
More sessions and a full agenda will be released over the coming weeks
Gary Illyes from Google will be discussing a range of topics relevant to global search marketers including geo-targeting, optimising for mobile and exploiting opportunities in less-developed markets.
In many businesses, SEO and PPC are two separate entities; performing different functions, working to different KPIs and managed by siloed teams. However, the benefits and advantages of integrating the two, sharing learnings and strategies are vast and in this session, Pilar Navarro from SAP will share real results from adopting such an approach and insights gained from the process.
For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.
Site speed is an important factor for search engines and users alike; a slow site most likely means slow sales and low rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s being accessed. He’ll dig into HTTPS and HTTP/2, image formats, custom fonts and AMP, as well as sharing insights into which tools can help when optimising site speed on an international scale.
China is an exciting and daunting market for many businesses. There are huge opportunities but only those who understand the complex language, culture and digital landscape will succeed. This session will provide insights and advice on how to succeed and grow your business in China.
The largest internet market in Europe, a growing economy and a population eager for more choice and new experiences. This all makes Russia an attractive target for international businesses. This session will delve into what makes Russia unique and what businesses need to know when developing a digital strategy for this market.
Hotel 1898, La Rambla 109 | 08002 Barcelona Spain
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.
Tickets cancelled before 8th April 2018 will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.