Multilingual strategy case study

This is a recording of a talk given at the International Search Summit Barcelona 2021. In this talk, Gemma Fontané, an SEO Consultant and Founder of, explains how she developed the SEO (and general) strategy for two websites that sell the same product but are in different languages and focus on different countries. She explains the differences, successes and failures of the two websites, as well as the new business opportunities that have been achieved through other channels (SEM and Etsy). From the study and validation of the idea through keywords, to the development and planning, as well as the first results, this is a real-world case study with fascinating insights.