Keyword Services

SEO Google Planner Keyword Research

Whether you're looking to launch a new regional website or improve existing rankings, identifying relevant search queries is an important starting point. All our researchers are experienced search marketers and being native to the target market, are naturally in tune with local marketing norms and cultural nuances. We'll deliver an easy to use report that can be used to inform your website optimisation efforts.

Marketing Translation

We can offer the translation of a wide variety of marketing documents, across an array of different industry sectors. On provision of the content to be translated, the responses to our questionnaires plus any previously translated content, our translation will be carried out by translators who are experts in your industry. Please note that, depending on the source file, we can also offer desktop publishing solutions for print.

Keyword Mapping

Whether you’re looking to target keywords with a new or existing website, having a plan, or keyword map, clarifies which keywords are being targeted by each URL. By doing this you will avoid targeting multiple pages with the same keyword, whilst ensuring that you target keywords with the most relevant page content. We will need a list of the URLs you want to optimise, your target keywords in the relevant language and if you have an existing website, ideally a recent ranking report [showing ranked URL and position] in the natural search results. We will provide a report, in Excel format, which gives a top level view of keywords targeted by each URL and used guide to further optimisation tasks, such as improving page content.

Web Content Translation

Our web content translation service enables you to get the most out of your multilingual websites, whether this is launching your website in another country or updating content on an existing site. Our workflow provides you with professionally translated website content, to ensure your website will be accessible to your target audience in their local language. Working to your brief, we’ll deliver content which is in-line with your brand image and guidelines and in the format most compatible with your CMS requirements.

Account Management Hours

If your project is a relatively complex one, but you do not need constant support, then you may benefit from our flexible account management service that is provided at an hourly rate. Your dedicated account manager will follow the progress of your project, reporting to you on the progress of your KPIs and making suggestions for improvements.

PPC Keyword Research Google

Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. A PPC specialist, native to your target market, will conduct research in the target language compiling these into a report along with the English back translations and further data such as the search volume, estimated cost-per-click and competition data. This report will be delivered to you in an Excel or PDF format.

Meta Content Creation

To help search engines and web users to understand the content of your web pages, each page should contain high quality meta content. A native specialist will create meta content for your web pages, including title tags, keyword tags and meta description tags in your target language. You will receive this meta content in an Excel file.

Page Content Review

In order for your website to rank highly in search engines, it is important that it is optimised with good meta-data and popular and relevant keywords. A native speaker of your target language will make suggestions on how you can optimise your headings, text, images and hyperlinks by inserting keywords while preserving the linguistic flow. They will also create meta-content for your website, including the title tag, keyword tag and meta description tag. You will receive a report containing the recommended, optimised body content and the meta-data ready for you to upload to your website’s CMS system and add to your website template respectively.

Linguistic and Contextual Review

The linguistic and contextual review is another element of our quality assurance process. Should you not have in-house speakers who could review the translated content for style and consistency then we would recommend the use of this service. In this instance, an independent reviewer would be asked to look over the translated content and make note of any areas that could be amended. We would require the need for a linguistic and contextual review to be outlined at the start of the project.

Body Content Review

In order for your website to rank highly in search engines, it is important that your website’s on-page body content is optimised to contain popular and relevant keywords. A native speaker of your target language will make suggestions on how you can optimise your headings, text, images and hyperlinks by inserting keywords while preserving the linguistic flow. You will receive the recommended, optimised body content in a Word or PDF format, ready for you to upload to your website’s CMS system.

Mapping and Meta Content Creation

As part of your SEO efforts, you should ensure that your meta content is optimised and that your URLs have undergone careful keyword mapping. We will create meta-content for your website, including the title tag, keyword tag and meta description tag. We will also clearly map out a list of relevant keywords per URL, to provide structure to the site and ensure you get the most value from each target keyword. You will receive the keyword map and meta content in an Excel or PDF format.

Search Query Report Linguistic Analysis

In order for your PPC ads to be successful, they must reach a relevant audience as this increases the click-through-rate whilst keeping the bounce rate low. We will carefully analyse a search query report containing actual users’ search phrases which are driving traffic to your site through your PPC account. We will identify positive keywords for you to add to your PPC campaign, and also any negative keywords that we find to be increasing your bounce rate. We will also provide a back translation of those keywords in English. A search query report must be downloaded from your account before analysis can take place.

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