Why are meta tags important?
Meta tags are added to your website template and are used by search engine spiders to help them determine the content of the webpage and whether it should rank for particular search queries or not.
Each webpage should have different meta tags, which consists of a title tag, keyword tag and meta description tag. Meta tags are what display in the search engine results pages, so the quality of these meta tags is crucial when it comes to converting rankings into clicks. Good meta tags should clearly explain the content of the webpage, as well as entice the user to click.
A native specialist will create meta tags for your website, including the title tag, keyword tag and meta description tag for each webpage. This will be sent to you in an Excel spreadsheet, ready for you to add to your website template.