The International Social Summit is an event aimed at global social media managers and digital marketing managers.
It will focus on the opportunities and challenges of running social programmes across multiple markets, languages and platforms. Attendees will get practical advice, tips and tactics for growing an effective social presence, whatever your budget or target markets.
From unnoticed to unforgettable: Tapping into cultural preferences
Magali Mas D'Amato - Cult Leaders
Social media is ruthless: You are either different or forgotten. Brands need to stand out in a sea of sameness; everyone and anyone is fighting for the spotlight and yet only a few brave ones manage to catch people's attention. In this session, you will learn how to position yourself to stand out from your competitors, how other brands navigate cultural differences and how you can craft unique experiences for your customers.
This session aims to shed light on one of the most valuable keys to building an engaged audience: storytelling. Brands are struggling to stand out and many businesses nowadays almost seem like a 'copy and paste' when it comes to content, which audiences are growing tired of. Storytelling gives a business a unique edge; that human-to-human content that people around the world respond well to.
Building a niche B2B brand through social media: insights and tactics
Elena Zhigalina - DLL Group
In this session, you will discover how to transform your social media presence into a powerful driver of brand awareness, thought leadership, and lead generation for niche B2B markets. Elena Zhigalina will share actionable strategies tailored to companies targeting specialised industries, with a focus on leveraging LinkedIn and video formats to connect with decision-makers and enhance brand recall. Through concrete examples, you will learn how to position your brand effectively in a complex niche market, using the right tactics to attract your target audience.
Supercharge your reach with optimised video content
Adam Chandler - Reel Film
In this session, Adam Chandler will delve into how best to engage and attract your audience with video content. One size does not fit all when it comes to video in 2025. Video is a key player in the marketing mix with different audiences on different platforms, diverse audiences wanting to see different content on their chosen platforms and international audiences engaging with different trends. Mix into that keeping up view rates, searchable terms to be found, dynamic calls-to-action, accessibility and social segmentation - you cannot be blamed for considering it a bit of a minefield and work overload.
This session is about making the complex simple. Adam will showcase how this can be streamlined to an effective process, that sees your budget stretch and your streamlined strategy deliver more - all whilst producing highly creative work that delivers results - making video a game-changer and no-brainer as part of your 2025 strategy.
Building brands organically on TikTok: What works, what doesn't, what lasts
Sam Gillies - Nonsensical
With TikTok constantly evolving, the rules of organic brand growth on TikTok are shifting faster than ever. What worked last year might not cut through today, and brands that fail to adapt risk fading into obscurity on TikTok. In this session, Sam will break down the strategies that drive real engagement, the mistakes that brands keep making, and the tactics that stand the test of time.
From grabbing attention in the first three seconds to keeping audiences coming back for more, we’ll explore how brands internationally can build a loyal community, maximise retention, and create content that’s both memorable and algorithm-friendly—without relying on paid media. Whether you’re a brand looking to refine your TikTok presence or just getting started, this session will arm you with a battle-tested playbook for organic success.
Calculating the ideal YouTube Ads budget for measurable impact in every market
Raquel Abella & Michael Holland - WeDiscover
Many marketers approach YouTube advertising with a "try and see" mindset, often struggling to prove its value when results are not immediately visible, leading to campaigns being abandoned after a few failed trials. In this session, we will present a comprehensive framework for structuring YouTube campaigns that drive measurable business impact. A key focus will be on helping the audience understand how to calculate the minimum budget needed to see a tangible impact on business metrics.
One brand, many voices: Managing global brand consistency with social listening
Anna Milburn - Webcertain
For global brands, striking the right balance between consistency and cultural relevance is both an art and a science. This session will explore how social media listening can help brands maintain a strong, unified identity whilst adapting to diverse regional markets and evolving consumer behaviours.
Anna will showcase how leading brands use social listening to monitor brand perception across different geographies, identify cultural nuances that require tailored messaging, and ensure that local campaigns align with global brand values. Through real-world examples, you will see how data-driven insights can prevent brand fragmentation, manage reputational risks, and foster authentic connections with audiences worldwide.
The power of localisation in global marketing campaigns
Antonella Alterio - Skyscanner
In today's global marketplace, successful marketing campaigns require more than just translation. In this session, Antonella Alterio from Skyscanner will explore how localisation can elevate your marketing efforts by considering cultural contexts, visuals, colours, symbols and market-specific product features. By paying attention to these small details, you can build meaningful connections with diverse audiences around the world. You will learn how to think beyond the English box, create flexible and scalable designs, and involve localisation experts early in the process. Discover how strategic localisation can drive global campaign success and help you better serve and connect with customers from all corners of the globe.
Social for all: Accessibility practices for your favourite platforms
Maddie Alvarez - Evans Hunt
Whether it is a hot topic or a brand-new term for you, you are likely already thinking about web accessibility. It all comes down to reducing barriers and increasing access to information. When we consider accessibility, we include millions of global users (and their buying power) in our conversations.
From gut-feel to international growth: How to make paid social creative work smarter
Amy Stamper - Impression Digital
In today’s connected world, the key to scaling internationally is not just running ads - it is running smart, locally relevant and performance-driven ads. In this session, Amy Stamper will explore how to take the subjectivity out of creative whilst driving results across diverse markets.
Adapting to change: Killer strategies for paid social
Kat Sale - House of Performance
Navigating international paid social in 2025 can be difficult, especially when everything changes all the time, and client demands are ever increasing. In this talk you'll learn how to approach media planning across the paid social landscape, and how to put together a killer strategy (and execute it!) for international success.
Bringing culture to life: How we drive engagement at Mercedes-Benz.io through social media
Patricia Fernandes - Mercedes-Benz.io
This session will dive into the strategic approach behind Mercedes-Benz.io’s social media presence, showcasing how they use digital platforms to highlight their culture, values and the people who shape their company.
Patricia Fernandes will explore key projects and campaigns designed to foster engagement and interaction, both internally and externally, strengthening our identity as a company. By reinforcing excellence, collaboration and innovation, these initiatives not only celebrate our MB.ioneers but also create an authentic and engaging employer brand.
Attendees will gain inspiration and insights into how social media can be leveraged to connect, inspire and engage employees, driving meaningful participation and reinforcing the company’s values in a digital space.
1M+ impressions, 130+ countries and 1 global community: A case study in organic brand advocacy
Olivia Mae Hanlon & Amy Lewin - Girls in Marketing
Over the last three years, Girls in Marketing's free digital programmes have grown into a global movement, reaching participants in over 130 countries and generating over 1 million social media impressions last year alone.
But how do you create something that people want to talk about, share and engage with on a global scale?
This talk will explore the social impact of Girls in Marketing's programmes and how they have built an engaged, worldwide community through organic social advocacy.
Connected from within: The power of internal social media
Ivett Bene and Andrej Rácz - C-SYNC Ltd.
Transform your organisation's internal communication landscape by harnessing the power of social media principles and tools. Learn how implementing social media strategies internally can break down silos, accelerate innovation and create a more connected workplace culture that naturally generates authentic content.
When employees actively share knowledge and engage through internal social platforms, they become confident content creators and brand ambassadors. This session will show you how to build a network of internal influencers and communities that not only enhance collaboration but also fuel credible external communication through employee advocacy.
Become a brand worth following - 5 principles for a brand that truly connects
Pedram Parsaian - FOLLOW Austria
In today’s creator economy, the brands that thrive are the ones that truly connect. Yet, many still treat social media as an afterthought: wasting budgets and missing opportunities.
This session reveals the five key principles to build a global brand people actually follow. Pedram will share how he's taught businesses worldwide to use social media to attract customers, engage communities, and stand out in a crowded digital space.
Pedram’s approach is simple yet powerful: do social media right. His agency, FOLLOW, has become the go-to for those looking to create brands that people talk about and connect with instantly.
Beyond borders: Navigating regional social platforms for success
César Gonçalves - Webcertain
Social media isn’t one-size-fits-all - what works on Instagram in the U.S. may not translate to success on WeChat in China or LINE in Japan. As global brands expand their digital strategies, understanding regional social platforms is critical to engaging audiences in a way that resonates.
In this session, we’ll explore how local platforms like WeChat, Little Red Book, and LINE have evolved to fit unique cultural and consumer behaviors—and how brands can leverage them effectively. From platform-specific features to audience expectations, we’ll provide insights, case studies, and actionable strategies to help marketers tailor their approach not just by country, but by the social networks that dominate each market.
Scaling LinkedIn for international impact without the icky cold outreach strategies
Viktoria Jancurova - Viktoria Jancurova Personal Branding
In this session, Viktoria Jancurova will introduce her LINK Method (Leverage, Interact, Nurture & Convert) and show how to adapt these pillars for international audiences by leveraging brand ambassadors, employee advocacy, and hyper-targeted community building to create loyal, engaged networks that amplify brand presence and drive strategic business goals worldwide. She’ll also dive into the challenges of running LinkedIn strategies in multiple languages and explore how your audience can empower their internal teams or brand ambassadors to become LinkedIn advocates worldwide.
Unlocking EU markets: The native insight advantage
Ronja Andrea Ostner - Connective3
Attendees will discover how leveraging social media and influencer marketing with native insights can unlock success in the EU market. This session will focus on identifying the right influencers for regional audiences, building authentic partnerships and tailoring content to resonate with local consumers. You will gain insights into platform-specific engagement trends and strategies for maximising reach whilst staying culturally aligned.
Complementing this, Ronja Ostner will explore how digital PR strategies, rooted in local market knowledge, can enhance campaign effectiveness. From navigating diverse media landscapes to mastering language nuances for PR authenticity, you will learn how combining these approaches creates a holistic, impactful communication strategy. Real-world case studies will showcase how integrating influencer marketing, social media and digital PR can drive measurable success across the EU.
From unnoticed to unstoppable: Mastering global social strategy
Managing social media across multiple markets comes with unique challenges—from cultural nuances to platform preferences and language barriers. This panel will explore how brands can create cohesive yet locally relevant social strategies that resonate with diverse audiences. Experts will share insights on adapting content without losing brand identity, balancing global consistency with local engagement, and making an impact across different regions, whatever your resources.
With over 10 years in localisation, I'm passionate about languages, cultures, marketing, and SEO. I love raising awareness about cultural diversity and localisation challenges. I'm dynamic, reliable, outgoing - and love sharing fun facts about different cultures and languages. Whether it's an interesting tidbit about a local custom or a quirky language fact, I enjoy making learning fun and engaging for everyone around me.
Adam Chandler
Reel Film
Adam founded Reel Film in 2015 and has worked with over 300 clients on over 2500 projects.
Adam has a wealth of experience in the TV and film industry, with over 30 credits from the BBC, ITV, and Channel 4, plus many different indie companies around the country, working on mainstream daytime TV, special commissions and live content.
Adam founded Reel Film in 2015 and has worked with over 300 clients on over 2500 projects. Clients include global names such as Netflix, Disney, Formula One, the NHS and Hilton.
Andrej Rácz
C-SYNC Ltd.
Andrej, a Gen-Z visionary, podcaster, public speaker, and co-founder of C-SYNC.
Andrej, a Gen-Z visionary, podcaster, public speaker, and co-founder of C-SYNC. Studying modern business approaches at Buckingham University, he’s on a mission to revolutionise the multigenerational workplace dynamics in a hybrid environment. With a multicultural background and a focus on human-centric management, Andrej aims to engineer vibrant and harmonised work environments, combatting workplace culture detachment and promoting inspired knowledge management practices.
Elena Zhigalina
DLL Group
Elena Zhigalina is a marketing and brand professional with over 14 years of experience in crafting brand strategies,driving company positioning and communications, and managing integrated campaigns.
Elena Zhigalina is a marketing and brand professional with over 14 years of experience in crafting brand strategies,driving company positioning and communications, and managing integrated campaigns. As Head of Brand and Communications at zolar, she spearheaded the development of a new value proposition for the B2C market, ultimately leading to zolar’s recognition as one of Germany’s Top 10 Startup Brands in 2024 (business punk).
Latest professional Highlights
Elena’s career is marked by impactful achievements that blend strategic vision with hands-on execution:
At zolar:
- Developed and launched to the German market B2C and B2B customer-focused value propositions.
- Implemented a brand measurement framework, enabling efficient tracking of brand performance.
- Directed video campaigns such as testimonial campaign and handball partnership.
- Restructured the Brand & Communications department, creating a high-performing and efficient team.
At Jimdo:
- Led a brand activation campaign that won a Platinum DotComm Award (campaign details).
- Introduced an influencer approach, with Jimdo customers as brand ambassadors. (campaign example)
- Launched an educational course for small businesses (watch here).
- Positioned Jimdo CEO as the Small Business Community leader
Elena holds an MBA in Marketing and Innovations from WHU – Otto Beisheim School of Management, where she was awarded the prestigious Women in Business scholarship. She has also completed an executive education program at Columbia Business School and holds degrees in International Marketing and Media Production.
Personal Story
Elena’s career reflects her passion, adaptability and resilience across continents and industries.
Elena is passionate about empowering women during professional transitions. She contributed to the Venturing Women podcast and actively supports women as a mentor, an investor in women-led startups, and a member of the Women Empowerment Council. A proud mother of a son, a volunteer in international sport and music events, she also advocates for finding balance between a thriving career, personal fulfillment and family life
Ivett Bene
C-SYNC Ltd.
Ivett is on the mission of elevating corporate culture and satisfaction through an end-to-end Knowledge Management strategy based on ISO standards.
Ivett is on the mission of elevating corporate culture and satisfaction through an end-to-end Knowledge Management strategy based on ISO standards. With 25+ years of expertise, she pioneers lean processes, operational excellence, and program management, and co-founded C-SYNC—a platform promoting knowledge management and capturing tacit knowledge with social media tools. Ivett passionately advocates for humanizing management, amplifying employee visibility, and strengthening trust in diverse work environments in the era of AI.
Maddie Alvarez
Evans Hunt
Maddie is not your average strategist. She’s a multi-disciplinary marketer applying user experience and research to award-winning digital initiatives.
Maddie is not your average strategist. She’s a multi-disciplinary marketer applying user experience and research to award-winning digital initiatives. When she’s not digging into scroll-stopping content, she’s learning about how technology changes human behaviour. Her client list includes Travel Alberta, Amazon, Pfizer, and COBS Bread.
Michael Holland
WeDiscover
Michael has been working agency-side in digital marketing for over 6 years.
Michael has been working agency-side in digital marketing for over 6 years. In this time, he has developed his expertise in media measurement, particularly media mix modelling and incrementality testing, delivering projects at scale in this field across a host of global clients. As a data scientist at WeDiscover, he has helped to shape the video proposition from a measurement perspective, and continues to work with clients on how to leverage their advertising spend most efficiently.
Magali Mas D'Amato
Cult Leaders
Magali is a Marketing Consultant that helps global brands stand out from the crowd by doing cool stuff on socials.
Magali is a Marketing Consultant that helps global brands stand out from the crowd by doing cool stuff on socials. She's been doing corporate training on the importance of Social Media & Community Building since 2020, working with brands like Nissan, Nationwide, Avene, Visa, and others. She specialises in helping international companies with their social media strategy and online comms to go from unnoticed to unforgettable!
Patricia Bilimória Fernandes
Mercedes-Benz.io
Patricia has been a Social Media Manager for almost ten years and currently leads social media at Mercedes-Benz.io.
I’ve been a Social Media Manager for nearly a decade, crafting brand narratives and driving engagement across different industries.
Currently, I lead social media at Mercedes-Benz.io, where I focus on strategy, content creation, and personal branding, particularly within the tech and B2B space. Beyond my day-to-day work, I’m passionate about DEI initiatives and have been sharing my knowledge through workshops on personal branding for tech professionals. I believe in the power of authentic storytelling, creativity, and digital culture to shape meaningful connections.
Outside of work, you’ll probably find me discovering new music, cooking, taking on reading challenges, trying out new restaurants, traveling, or loving dogs.
Raquel Abella Romano
WeDiscover
With over 10 years of experience in paid media across various industries, Raquel has worked with top UK companies in both agency and in-house roles.
With over 10 years of experience in paid media across various industries, Raquel has worked with top UK companies in both agency and in-house roles. As WeDiscover’s first employee, she’s had the opportunity to lead impactful projects, contribute to award-winning campaigns, and be part of the company’s remarkable growth, including its participation in the exclusive Google Video Expert Partner Program 2024-2025.
Ronja Andrea Ostner
Connective 3
With a background in tourism economics and a master’s degree in business psychology, I have started my digital Marketing career in the Influencer and Social Media space.
With a background in tourism economics and a master’s degree in business psychology, I have started my digital Marketing career in the Influencer and Social Media space. I have in-house and agency experience and to expand my knowledge, I have moved into a digital PR role, just over a year ago. As a German native, I am involved in all things DACH as well as international accounts. I love keeping up to date with the digital marketing space, connecting with fellow professionals and deep diving into marketing psychology and analytics.
With a passion for creative storytelling, Sam Gillies has led Nonsensical to achieve 1 billion video views internationally across TikTok. His expertise spans organic growth, paid activations, TikTok Shop campaigns, influencer collaborations, and comprehensive TikTok strategies. Sam's focus on authentic content creates impactful results across TikTok campaigns that generates meaningful engagement for brands.
Anna Milburn
Webcertain
Anna is passionate about building long-term strategic partnerships with clients through advising and consulting.
Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market.
Amy Stamper
Impression Digital
Amy is an expert in Paid Social with over 10 years of experience. She is passionate about using ads alongside creative and measurement strategiest to drive measurable results.
Amy is an expert in Paid Social with over 10 years of experience. She is passionate about using ads alongside creative and measurement strategiest to drive measurable results.
Amy Lewin
Girls in Marketing
Amy Lewin is Marketing and Commercial Director at Girls in Marketing and co-host of The Girls in Marketing Podcast.
Amy Lewin is Marketing and Commercial Director at Girls in Marketing and co-host of The Girls in Marketing Podcast.
With over 9 years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups, her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns.
Amy also has a love for skill-sharing and mentorship and has trained over 8,000+ professional and aspiring marketers through digital marketing programmes, webinars and mentoring.
César Gonçalves
Webcertain
César’s goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market.
Experienced in working with clients from across the globe, César’s goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, he holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve.
Mercy Fulani
Noticed
Mercy Fulani is a digital marketer and designer with over five years of industry experience, and specialising in content and social media marketing.
Mercy Fulani is a digital marketer and designer with over five years of industry experience, and specialising in content and social media marketing.
She was recognised as a Top 24 Marketer of 2024 by the Girls in Marketing community. Over the years she has worked with a range of business owners and organisations to help them elevate their brand.
She is a Real Role Model and a mentor for DigitalHer, an initiative by Manchester Digital that aims to empower and inspire women and girls from all over the country that are working in tech.
Olivia Mae Hanlon
Girls in Marketing
Olivia is an entrepreneur, keynote speaker, podcaster, and mentor. Alongside her work at Girls in Marketing, Olivia is the Co-Founder and CMO of Passata, an AI productivity startup.
Olivia is an entrepreneur, keynote speaker, podcaster, and mentor. Named in Forbes 30 Under 30 in 2024, she is the award-winning Founder and CEO of Girls in Marketing, a female-led organisation that provides accessible learning resources for marketers. Alongside her work at Girls in Marketing, Olivia is the Co-Founder and CMO of Passata, an AI productivity startup. With 8+ years of experience in business and marketing; Olivia’s expertise lies in brand building, marketing growth, and strategy as well as creative campaigns and podcasting, Olivia has trained over 12,000 marketers and led internships with brands like Adobe and monday.com.
Pedram Parsaian
FOLLOW Austria
Since studying marketing over 10 years ago, I have built 3 companies with a digital focus, launched over 9 FMCG brands with influencers or celebrities, managed over 250 brand social accounts.
Since studying marketing over 10 years ago, I have built 3 companies with a digital focus, launched over 9 FMCG brands with influencers or celebrities, managed over 250 brand social accounts, conducted more than 500 influencer marketing campaigns and generated over 56.000 sales online through organic social media and influencer marketing. My main focus since 2022 is expanding our agency FOLLOW, which is the #1 agency in Austria in all things Social Media & Influencer Marketing with a client base ranging from UNIVERSAL, BMW, FIVE GUYS & many more. With our team of 25+ people our purpose lies in showing corporate brands how to do social media the right way: no interrupting users in their natural habitat, but becoming a brand which users want to follow and engage with. A brand worth following, as we call them. A love brand, as many other people call them.
Kat Sale
House of Performance
Co-founder of House of Performance, an agency designed to help businesses succeed in paid media.
Co-founder of House of Performance, an agency designed to help businesses succeed in paid media. I built the agency to offer new ways of working to businesses. We don't care who manages your campaigns, just that you improve them. With over 15 years specialising in PPC, Paid Social & Display, I've worked with clients like Jamie Oliver, Universal Music & Fullers to get stronger performance.
Viktoria Jancurova
Viktoria Jancurova Personal Branding
Viktoria is a LinkedIn expert showing service-based business owners and CEOs exactly how to use their personal brand to turn content into paying clients.
Viktoria Jancurova Viktoria Jancurova Personal Branding
Viktoria is a LinkedIn expert showing service-based business owners and CEOs exactly how to use their personal brand to turn content into paying clients. With over 1,000 published posts and a community of 20,000+ followers, she helps clients attract high-paying dream clients without awkward sales tactics. Her strategies amplify voices, unlock opportunities, and drive real results
6 months premium access to Webcertain's self-learning platform
Cancellation policy
Tickets cancelled one month before the event will receive a full refund. However, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.
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If you've got a question about the event or would like any additional information, get in touch!
