Munich International Search Summit
The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Key benefits include:
Confirmed sessions. More sessions and a full agenda will follow soon
With over 60 local language websites, Hilti faces many potential pitfalls when rolling out SEO changes globally so migrating all their catalogue links from speaking urls to static urls was a huge project. Gunter will share how the company approached this task from planning to implementation to post-migration monitoring. He’ll discuss the factors which contributed to success and provide tips for any business undergoing a similar project.
On average, global corporates are capturing less than 30% of their own brand search.. Imagine if Pepsi was capturing 70% of the search for "Coca Cola". Critical, non-ecommerce, brand search categories like investor relations or corporate narrative positioning have a significant impact on a company's bottom line, directly influencing share price or a company's ability to navigate out of a crisis. This presentation will show practical examples of how to leverage brand focused SEO to benefit critical corporate communications.
Google’s John Müller will answer questions on all aspects of international SEO and provide valuable tips and insights to improve performance in the global search engines. A great opportunity to get solutions to the challenges facing your team and business.
For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.
Our full speaker list will be confirmed soon
Director, Brunswick Group
Jonathan is a Director at Brunswick Group, a global corporate advisory firm specialising in critical communications who service clients in 50 countries.
More about Jonathan
SEO and Content Performance Manager, Hilti
Gunter is SEO and Content Performance Manager at Hilti Group, where he is responsible for the search performance of over 60 global websites.
More about Gunter
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.
More about Andy
Webmaster Trends Analyst, Google
John joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich.
More about JohnNemetschek Haus
What did past ISS attendees think of the event?
Nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I came to the International Search Summit with an international SEO problem. I left with a solution.
Awesome speakers. Great insights. Perfect event.
I learned so many insights about expanding your global SEO strategies and really good technical insights.
What I really like about ISS is the pure focus on truly international topics.
It’s a great opportunity to learn everything on international SEO, from site wide projects to off-page/on-page tips and tricks. You get a lot of experts and also have a great opportunity to network.
It doesn’t have to be all work and no play! Discover the delights of Munich and enjoy all the city has to offer.
