Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

2022 Speakers

Sara Borghi

Sara Borghi

Sara has over 10+ years of experience in SEO, delivering solid results to many clients. She has a strong SEO and Digital background, thanks to multiple years working with multinational brands.

More about Sara
Kristjan Mar Hauksson

Kristjan Mar Hauksson


Kristjan has close to 30 years of experience creating and executing marketing for great brands in over 20 markets.

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Sanja Markovic

Sanja Markovic


Sanja is an SEO Specialist at Webcertain and has worked in SEO for over six years. She studied environmental sciences, but ended up working in digital marketing.

More about Sanja
Julia Munder

Julia Munder

RO Pictures

Julia Munder is the CEO of RO Pictures, a straight-talking, end-to-end video production company on a mission to create striking visuals that always convert.

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Liraz Postan

Liraz Postan

LP Marketing Services

Liraz Postan is an international SEO and content expert of more than 13 years. Liraz has led SEO and content strategies from B2C to B2B, from gaming to business niches.

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Majid Shah

Majid Shah

Norgic AB

Majid is a passionate digital marketing & growth strategist having 13 years of experience in creating and executing search engine optimization, technical SEO, performance marketing.

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Andrea Volpini

Andrea Volpini


Andrea Volpini is the CEO of WordLift, a visionary web entrepreneur, focusing on semantic web, artificial intelligence and SEO.

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Danielle Woods

Danielle Woods


Danielle is an Account Manager at Webcertain, where she manages a wide range of digital marketing activities for clients across many industries.

More about Danielle

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2022 Agenda

Stop focusing on search volume

As search marketers, we are always focused on our main "target keyword" we can work on. We pay less attention to these low search volume search terms that often can be less competitive. Liraz will discuss search volume vs search intent and how to identify low search opportunities. She will also showcase an international case study, showing how targeting 0-10 search volume keywords helped a tech brand grown beyond all expectations.

Liraz Postan - LP Marketing Services


Creativity is a super-power, and we all have it

As the world of digital moves and getting your message across, it is time to dive into the creative side of our brains and apply some interesting approaches to our marketing efforts. During this session, Kristjan will take us through some inspirational examples of how creativity can help with everything from the ideation to the execution, including SEO, PR and Social Media. Expect to get inspired by some real-life examples that you can take home and put into practice.

Kristjan Mar Hauksson - Pipar\TBWA


Visual Semantic SEO

The way users search on Google and other search engines are changing dramatically. Google multisearch is just one of these examples where Google is introducing an entirely new way to search: using text and images simultaneously. Google Lens has completely revolutionized the way people can find a product they like. Whereas before it was possible to use only text and we had to convert ideas into keywords, now we can search with different modalities, combining entities, text, and images to get the results that match our expectations.
In his talk, Andrea Volpini will introduce the concept of Visual Semantic SEO and experiment with AI-generated artwork to explain how deep learning models such as CLIP, Google’s LitT and other contrastive-based neural networks work. Also, he will walk us through a new form of SEO made of structured data with prompt engineering.
Based on these insights, Andrea will also provide practical advice on how to improve your chances of ranking on Google Lens and Google Multisearch.

Andrea Volpini - WordLift


International PPC in 2022: The top Google Ads trends global companies need to know about

The PPC space is constantly growing and evolving. To maximise the success of their PPC campaigns, marketers need to keep up-to-date with the latest industry trends and leverage them to their advantage. In this session, Danielle will draw on her wealth of PPC experience, sharing some of the top-trends marketers need to know about in 2022. From how to approach the growing move towards automation, to getting your PPC activity right on mobile, Danielle will cover some key tips for global companies to get ahead. Drawing on her experience working with global companies, Danielle will cover why international marketers need to think locally, understand their markets and react to current trends within a local context. Whether you’re a seasoned PPC expert, or just getting started, there’ll be plenty of key takeaways to help supercharge your PPC activity in 2022.

Danielle Woods - Webcertain


How to leverage the “People Also Ask” feature to Maximise Google’s SERP Visibility: An eCommerce Case Study

“People also Ask" snippets are part of Google’s strategy to be an answer engine (not just a search engine). According to recent studies, Google now answers 49% of searches without a click, so the search engine itself is where half of users' answers and queries get solved. In this case study, I will explain the methodology that I’ve been implementing on a luxury piano online retailer in order to grow their organic visibility and traffic in a very competitive market, by leveraging the opportunity offered by the People Also Ask SERP feature. I will also teach how this strategy can be applied to every multi language/country website that wants to effectively increase their real estate on Google organic results.

Sara Borghi


How to successfully handle an international site migration

How to successfully handle an international site migration Site migration is a complex process, involving the management of various teams, workflows, multiple resources, and numerous phases overlapping in the process. Migrating an international site is a challenge in particular, as there are additional aspects to be taken into account and addressed with special attention. Any site migration will most certainly cause a loss of traffic. However, proper planning and implementation will secure this loss to be only temporary, and the traffic is recovered shortly after the site migration is completed. Why can this often be such a challenge? Why do site migrations fail? What should you have in mind when it comes to international site migrations in particular?
Learn what to take into account and how to plan and carry out a successful international site migration.

Sanja Markovic - Webcertain


Why you should use video as part of your paid advertising campaigns?

Video is not just a trend anymore. It’s a form of content marketing that’s here to stay. Since the pandemic, we have seen an overwhelming increase in international online videos. More traditional social media platforms like Facebook and Instagram have officially announced that they will be turning into video platforms. And even Google places more and more importance on Youtube as one of its advertising channels. However, often the organic reach of the content doesn’t warrant the investment into video. This is where paid video marketing can be a good solution to increase ROI. Julia will explore how to not only connect emotionally with your customers across the globe but also how to tailor your content for different countries, drive more engagement, expand your advertising efforts and use your ad budget more effectively.

Julia Munder - RO Pictures


How to Optimize SEO Landing Pages for Search Intent

Understanding user intent has become vital for success in search. Majid will look at the different types of intent and content searches can have, and share some tried and tested ways to optimise for this, on a local and international level. He’ll discuss how to categorise keywords into intent and clusters and provide tips for getting more value out of your global search traffic.

Majid Shah - Norgic AB



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