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Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

Agenda 2020

Confirmed sessions. More sessions and a full agenda will follow soon

How to deliver a successful global migration

With over 60 local language websites, Hilti faces many potential pitfalls when rolling out SEO changes globally so migrating all their catalogue links from speaking urls to static urls was a huge project. Gunter will share how the company approached this task from planning to implementation to post-migration monitoring. He’ll discuss the factors which contributed to success and provide tips for any business undergoing a similar project.

Gunter Gabriel – Hilti

Brand SEO - is brand performance suffering from our focus on non-branded SEO?

On average, global corporates are capturing less than 30% of their own brand search.. Imagine if Pepsi was capturing 70% of the search for "Coca Cola". Critical, non-ecommerce, brand search categories like investor relations or corporate narrative positioning have a significant impact on a company's bottom line, directly influencing share price or a company's ability to navigate out of a crisis. This presentation will show practical examples of how to leverage brand focused SEO to benefit critical corporate communications.

Jonathan Cole – Brunswick Group

Google Q&A

Google’s John Müller will answer questions on all aspects of international SEO and provide valuable tips and insights to improve performance in the global search engines. A great opportunity to get solutions to the challenges facing your team and business.

John Müller – Google

Navigating the complex world of geo-targeting and hreflang

For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.

Andy Atkins-Krüger – Webcertain

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2020 Speakers

Our full speaker list will be confirmed soon

Jonathan Cole

Jonathan Cole

Director, Brunswick Group

Jonathan is a Director at Brunswick Group, a global corporate advisory firm specialising in critical communications who service clients in 50 countries.

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Gunter Gabriel

Gunter Gabriel

SEO and Content Performance Manager, Hilti

Gunter is SEO and Content Performance Manager at Hilti Group, where he is responsible for the search performance of over 60 global websites.

More about Gunter
Andy Atkins-Krüger

Andy Atkins-Krüger

Founder and CEO of Webcertain Group

Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.

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John Müller

John Müller

Webmaster Trends Analyst, Google

John joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich.

More about John


Nemetschek Haus


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Super Early Bird



per ticket

Super Early Bird price expires 4 October

Super Early Bird



per ticket

Super Early Bird price expires 4 October


Got a question for us?

If you’ve got any questions about the event or would like any additional information, get in touch!