More speakers to be announced soon
EMEA Digital Marketing Program Manager, Texas Instruments
Jarazet Altamirano is a Marketing Strategist with over 10 years’ experience working with Fortune 500 companies in North America and Europe.More about Jarazet
Founder and CEO of Webcertain Group
Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.More about Andy
Director Organic Search/CEO – Peak Ace
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO – handling sites of almost any size in highly competitive industries.More about Bastian
President, Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.More about Bill
SEO Manager - Sixt UK
Izzi Smith is the SEO Manager for Sixt UK and has lived in Munich for over three years since moving from her hometown in Manchester, England.More about Izzi
Alexandra has more than 9 years of experience in digital-marketing and analytics.More about Alexandra
Webmaster Trends Analyst, Google
John joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich.More about John
Monday 19 March 2018
Many multinationals have seen huge successes and major fails in the pursuit of international glory. Drawing on his vast experience, working with some of the biggest global brands, Bill will look at some of these examples and highlight common areas of missed opportunity. He’ll also provide practical tactics and techniques to ensure efficiency and effectiveness across global markets. A fantastic opportunity to hear from one of the most knowledgeable international SEO practitioners in the world.
There are many factors and elements to consider when rolling out global websites and running search campaigns. Andy will highlight some of the most common of these and provide advice on how to avoid them and deliver ROI on international search activity.
Nowadays successful businesses need to use all the data they have available to continually optimize their online activity. Self-learning algorithms find patterns in data that yield business value and provide insights for improving campaign performance. Using case studies from a major online retailer, a DIY store and an airline booking service, Alexandra will demonstrate why and how to use a conversion prediction system and make interactions with your customers more effective and profitable.
This topic is at the heart of international SEO, as geo-targeting has a huge impact on the success and performance of global websites. Google’s John Muller will dive into the different geo-targeting options available and provide guidance on how to select the best option for your website, as well as how to ensure correct implementation.
Keywords still play a fundamental and vital role in any search campaign. This session will look at the specific considerations needed when conducting keyword research for different markets and languages, as well as the differences between search engine tools and the pitfalls to be aware of.
Site speed is an important factor for search engines and users alike: a slow site most likely means slow sales and low rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s been accessed. He’ll dig into mobile optimisation, CDNs, AMP, as well as sharing insights into which tools can help when optimising site speed on an international scale.
Agile SEO is a process to perform and implement SEO strategies that are quick, efficient, and effective on a large scale. Acting agilely can be especially valuable in a dynamic ever-changing field like SEO where the environment is competitive and volatile due to the constant algorithm changes and multilingual/multi-regional opportunities. Implementing Agile processes helps to see the bigger picture and at the same time focus on the step-by-step progress.
During the talk we'll explore how to manage SEO efforts across different locations, teams and projects through agile and walk through real-life examples on how to implement Agile in Site Migrations (CMS & HTTPS), Site-wide projects and keyword research for multi-regional websites.
Appearing in position 0 with a featured snippet can have a huge impact on search performance. Using international case study examples from Sixt, Izzi will share practical insights into how to generate snippets that will rank and contribute to enhanced search performance.
H4 Hotel München Messe | 81829 Munich Germany
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
Awesome speakers. Great insights. Perfect event.
It doesn’t have to be all work and no play! Discover the delights of Munich and enjoy all the city has to offer.
Tickets cancelled before 8th April 2018 will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.