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Virtual event

Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

The International Search Summit will take place as part of SMX Munich. Complementing the agenda of SMX with internationally focused virtual workshops.

Workshops

Tuesday 16 March 2021

8:30am - 12:00pm CET | 12:30pm - 4:00pm CET

8:30
Login / networking
9:00
Workshop: Content Localization for an International Strategy
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Content Localization for an International Strategy

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In this half day workshop you take a deep dive into International SEO implementations.

You’re doing really great with your local market organic efforts. Everything is in place, your goals are set, and you know exactly how to plan your yearly SEO KPIs. But Suddenly, the CEO wants to scale- open new markets, ones that you don’t even know at all, or can’t even read their local content.

How can we implement a proper international strategy? What tools do you need to use? What teams or resources can help you?

In this workshop, we will discuss only practical tips for how to set a Content strategy for International SEO strategy:

  • Intro to International content strategy
  • Difference between translating and localizing
  • How to set a localization strategy in place?
  • Internal resources you must cooperate with
  • Short study: the state of localization in 2021
  • Key Takeaways
10:15
Coffee break
10:45
Workshop: Content Localization for an International Strategy - continued
12:00
End of workshop
12:30
Login / networking
1:00
Workshop: Remote Management 2021: How to Build, Scale, and Create Efficient International Remote Teams & Processes
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Remote Management 2021: How to Build, Scale, and Create Efficient International Remote Teams & Processes

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In 2020, remote work became the norm for companies - whether they were prepared for it or not. In 2021, more and more companies are choosing to stay remote or provide remote first options for employees. How can we as managers respond to this shift, support our teams effectively, and stay efficient without the face-to-face ease of the office? Join Joanna Booth, veteran remote manager and team builder for an actionable session filled with tips, tools, and effective workflows that any manager (but especially remote managers) can use to level up their management skills and stay ahead of the game in a world that is shifting more and more to a remote first mindset.

In this workshop, we will discuss only practical tips for how Build, Scale, and Create Efficient International Remote Teams & Processes:

  • Remote First: Setting Up Your Team for Remote Success
    • Pillars of Remote Management
    • Communication
    • Workflows
    • Project Management
  • Managing Your Remote Team
    • Meetings and Check-ins
    • Agile Management
    • Setting Goals Remotely
  • Case Studies & Q&A
2:45
Coffee break
3:15
Workshop: Remote Management 2021: How to Build, Scale, and Create Efficient International Remote Teams & Processes - continued
4:00
End of workshop

Testimonials

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