Munich

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.

Bill is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best-selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in its 2nd Edition. Bill also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Land on International Search Marketing

Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA. Bill is also a veteran of the U.S. Marine Corps.