Learn How To Win More International Customers And Grow Your Business Globally

The International Search Summit, the only event dedicated entirely to international search marketing topics and challenges, is heading to Barcelona for the first time.

This full day event will feature a range of speakers, with expertise in managing international websites and running global campaigns. They will share tips, tactics and advice for improving your online presence in international markets and how to overcome common challenges.

With plenty of Q&A and networking opportunities, attendees will have the chance to ask the questions that matter to them and their business, and leave with the answers they need to drive online global performance. The event takes place entirely in English.

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Speakers

More speakers coming soon

  • Gary Illyes Webmaster Trends Analyst, Google

    Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.

     More ABOUT GARY
  • Bastian Grimm Director Organic Search/CEO – Peak Ace

    Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO – handling sites of almost any size in highly competitive industries.

     More ABOUT BASTIAN
  • Mikkel deMib Svendsen Founder/Director of R&D - Waimea Digital

    Mikkel deMib Svendsen is one of the grand old men in the search industry.

     More ABOUT MIKKEL
  • Michiel Das SEAT’s Global SEO & SEM Manager

    Michiel Das is a Marketing Professional and Branding Specialist.

     More ABOUT Michiel
  • Pilar Navarro Search Engine Marketing head for EMEA - SAP

    Pilar Navarro is the Search Engine Marketing head for EMEA at the SAP EMEA MEE Digital Marketing team.

     More ABOUT Pilar
  • Andy Atkins-Krüger Founder and CEO of Webcertain Group

    Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.

     More ABOUT Andy
 

Agenda

Thursday 5th October 2017
More sessions and a full agenda will be released over the coming weeks

9:009:15

Welcome and Introduction

9:159:50

Russia: How to Localise Your Approach for the Russian Market

The largest internet market in Europe, a growing economy and a population eager for more choice and new experiences. This all makes Russia an attractive target for international businesses. This session will delve into what makes Russia unique and what businesses need to know when developing a digital strategy for this market.

9:5010:30

China: Driving Success in the World’s Largest Market

China is an exciting and daunting market for many businesses. There are huge opportunities but only those who understand the complex language, culture and digital landscape will succeed. This session will provide insights and advice on how to succeed and grow your business in China.

10:3011:00

Coffee

11:0011:30

International Brand Case Study

TBC

11:3012:00

Why SEO and PPC Are Better Together

In many businesses, SEO and PPC are two separate entities; performing different functions, working to different KPIs and managed by siloed teams. However, the benefits and advantages of integrating the two, sharing learnings and strategies are vast and in this session, Pilar Navarro from SAP will share real results from adopting such an approach and insights gained from the process.

Pilar Navarro, SAP

12:0012:45

How To Achieve Technical Perfection on A Global Website

There are multiple factors that contribute to global search success. A technically sound website, that provides a great experience to both users and search engines is a vital piece of the puzzle. In this session Mikkel will cover a range of technical factors that can significantly affect performance including global domain strategies, translation and content automation, managing redirects for local visitors, multilingual duplicate content, local social integration and more. He’ll leave you with a list of elements to audit and identify where gains can be made.

Mikkel deMib Svendsen – Waimea Digital

12:452:00

Lunch

2:002:45

International Site Speed: A Complete Guide To Super-Speed Around The World

Site speed is an important factor for search engines and users alike; a slow site most likely means slow sales and low rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s being accessed. He’ll dig into HTTPS and HTTP/2, image formats, custom fonts and AMP, as well as sharing insights into which tools can help when optimising site speed on an international scale.

Bastian Grimm – Peak Ace

2:453:15

Navigating the Complex World of Geo-Targeting and Hreflang

For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.

Andy Atkins-Krüger - Webcertain

3:153:45

Coffee

3:454:30

How to Achieve Global Search Success - Q&A with Google

Gary Illyes from Google will be discussing a range of topics relevant to global search marketers including geo-targeting, optimising for mobile and exploiting opportunities in less-developed markets.

Gary Illyes – Google

4:305:15

Final Q&A and Round-Up

We’ll end the day with an open Q&A, with all of the speakers. This is your chance to ask any questions that haven’t been answered during the day and ensure you leave with all the knowledge and insights you need to take back to the office.

5:15
 

Post-Event Drinks

Don’t rush off! Stay and join us for a drink and more conversation in the wonderful setting of the 1898

*Speakers and sessions may be subject to change

*Additional speakers and sessions will be added

Venue

Hotel 1898, La Rambla 109 | 08002 Barcelona Spain

 
Hotel 1898

Hotel 1898

Testimonials

What did past ISS attendees think of the event?

Explore Barcelona

It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.

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ALL TICKETS INCLUDE

 

Full day conference in Barcelona

 

Refreshment breaks and lunch

 

Post-event networking drinks

 

1 month premium access to Webcertain’s Know-How subscription platform

*Cancellation Policy

Tickets cancelled before September 5th will receive a full refund, however cancellations after this date cannot be refunded.
Tickets can be transferred to another person at any time.

Got a question for us?

If you’ve got any questions about the event or would like any additional information, get in touch!