This is a recording of a talk given at the International Search Summit Barcelona 2025. In this talk, Laura I. Abreu from laurastrategy.com reveals how luxury-level digital strategies can be adapted to drive measurable results through local SEO, PPC, social channels, and platforms such as TikTok and TripAdvisor – brought together through compelling storytelling. She explains how she helped a small Barcelona-based business triple its revenue by combining international performance marketing tactics with narrative-driven content. You will get practical takeaways on how to structure multilingual campaigns, craft culturally relevant creatives, and use storytelling to enhance results across global digital platforms.
