This is a recording of a talk given at the International Search Summit Barcelona 2025. Optimizing for AI agents is at least as much a technical exercise as a content one. AI agents do not and will not crawl websites like search engines do. So, how do you make your existing website frontend as easy to access and get content and details from as possible? Moving forwards, AI agents will much prefer to access the backend of your website, using APIs and databases via MCP to not only get structured data for your content, products and services, but to interact with your website including, eventually, purchasing through your website. In this talk, Dave Cousin from Dave the SEO & Co. goes over what needs to be in a website accessibility audit and what machine accessibility web standards (e.g. MCP) exist and can be used.
