A guide to digital marketing in South Korea

The South Korean market is sizeable and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in South Korea. From reading this guide, you will learn about:

  • the current digital landscape in South Korea, including internet penetration rates
  • the typical South Korean internet user, including their gender, age and online activities
  • device usage breakdowns and internet speeds in South Korea
  • search engine marketing in South Korea
  • how to localise your website for South Korea
  • social media marketing in South Korea
  • the local culture and language in South Korea
  • e-commerce in South Korea

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in South Korea.