Weibo glossary: Help to get you started

Weibo is a microblogging social platform in China. Launched in 2009, it is now one of the most popular Chinese social networks, making it a vital channel for your marketing efforts if you are targeting the country. If you are new to the platform, you might have some questions about its features and what they all mean. Never fear, we have created this glossary to bust the jargon and help you get started! This glossary explains what the following words and phrases mean, in terms of Weibo:

  • audience
  • auto reply
  • business account
  • content
  • fan's service
  • forwarding
  • like
  • red envelope money
  • save
  • schedule
  • size limits
  • stories
  • super topic
  • V account
  • video
  • views
  • Wanghong
  • Weibo live interviews
  • Weibo lottery
  • Weibo matrix
  • Weibo on the wall
  • Weibo voting
  • Weibo Wallet
  • Weibo Window
  • Weilingdi

Whether you are just getting started on Weibo or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in China.