Online consumer behaviour report: Italy

This report provides information about the culture in Italy.

Based on research by the renowned social psychologist Geert Hofstede, this report examines Italy through the lens of Hofstede's cultural dimensions and explains what these findings mean when doing digital marketing in the country.

This report is a must-have guide for any digital marketer engaging in Italian campaigns who wants to ensure that their efforts are tailored to the local culture.

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