A guide to audio-visual translation

In today's digital age, the prevalence of video content remains unrivalled on online platforms. The practice of localising videos has emerged as a vital tool for businesses seeking to broaden their audience reach and foster engagement on a global scale. From marketing campaigns to educational resources, the demand for audio-visual creation and localisation persists and thrives. From reading this guide, you will learn:

  • the benefits of localising your audio-visual content
  • the building blocks of audio-visual translation, including transcription, translation, subtitling and voiceover
  • the different types of video you can create
  • how to optimise your videos
  • the importance of doing research into what works best in each market

Whether you are just getting started with audio-visual translation or if you want to improve your existing efforts, this guide is a must for any company wanting to make the most of their audio-visual content in international markets.