How to plan and execute a successful webinar

Virtual events came to the fore during the pandemic, but despite in-person events making a comeback, webinars and online events have remained popular for many businesses. Webinars are an effective and convenient way for businesses to communicate with customers, prospects and even internal teams. With the added benefit that they can be hosted and attended from anywhere with an internet connection, they are ideal in situations when people might not be able to attend a physical event or feel comfortable doing so. This guide will look at how to plan and execute a successful webinar, providing practical tips for what to do before, during and after the webinar. From reading this guide, you will learn:

  • Pre-webinar: How to choose the right tools, topics and timings for your webinar; tips for promotion, including your landing page and reminder emails; and the importance of practice and choosing the right presenters.
  • During the webinar: What you need to know about registrant to attendee conversion rates, and top tips for running a successful webinar.
  • Post-webinar: Tips about following up with registrants and attendees, the promotion of content, and analysis and improvement.

Whether you are just getting started with running webinars or if you want to improve your existing efforts, this guide is a must for any business wanting to use webinars to successfully reach customers and prospects online, wherever they are in the world.