Online consumer behaviour report: South Korea

This report provides information about the culture in South Korea.

Based on research by the renowned social psychologist Geert Hofstede, this report examines South Korea through the lens of Hofstede's cultural dimensions and explains what these findings mean when doing digital marketing in the country.

This report is a must-have guide for any digital marketer engaging in South Korean campaigns who wants to ensure that their efforts are tailored to the local culture.