Differences between the US and UK markets

Many businesses mistakenly believe that they can use the same website and advert content to target both the US and UK markets. This is not the case, however, due to the many little differences between the countries' languages and cultures. With this in mind, it is extremely important that marketers allocate time, care and attention into localising their content and campaigns to suit the differing needs of their British and American audiences. From reading this guide, you will learn:

  • differences between British English and American English – including differences in spelling, vocabulary, collective noun rules and past tense verbs
  • important things to consider when localising your PPC campaigns – including word meanings, search engine market shares, population sizes, the importance of long-tail keywords, keyword spellings and cultural relevance

Whether you are just getting started with digital marketing in the UK or the US or if you want to improve your existing efforts, this guide is a must for any business wanting to ensure they correctly localise their content to the UK and US markets.