Differences between the US and UK markets

Many businesses mistakenly believe that they can use the same website and advert content to target both the US and UK markets. This is not the case, however, due to the many little differences between the two countries' languages and cultures. With this in mind, it is very important that marketers allocate time, care and attention into localising their content and campaigns to suit the differing needs of their British and American audiences. From reading this guide, you will learn about:

  • differences between British English and American English
  • how to successfully localise your PPC campaigns for the US and UK markets

Whether you are just getting started in the US or UK or if you want to improve your existing efforts, this guide is a must for anyone wanting to ensure they are targeting each market as effectively as possible.