How to attract Chinese tourists

The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident that international travel will recover. One important group of travellers for travel brands is Chinese tourists. This group accounts for a large proportion of visitors in many of the world's major tourism centres. This guide will provide actionable advice on how to attract Chinese tourists. From reading this guide, you will learn:

  • the key characteristics of Chinese tourists
  • the most popular holiday types
  • the most popular destinations
  • the impact of COVID-19
  • the most effective digital marketing strategies to reach Chinese travellers, including website translation, SEO, PPC, blogging and social media
  • the key Chinese travel platforms you need to be on

Whether you are just getting started targeting Chinese travellers or if you want to improve your existing efforts, this guide is a must for anyone wanting to attract more Chinese tourists.