A guide to digital marketing in Spain

The Spanish online market is sizable and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Spain. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Spanish internet user, including their gender, age and online activities
  • device usage breakdowns and internet speeds in Spain
  • search engine marketing in Spain
  • how to localise your website for Spain
  • social media marketing in Spain
  • the local culture and language in Spain
  • e-commerce in Spain

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Spain.