Online consumer behaviour report: UK

This report provides information about the culture in the UK.

Based on research by the renowned social psychologist Geert Hofstede, this report examines the UK through the lens of Hofstede's cultural dimensions and explains what these findings mean when doing digital marketing in the country.

This report is a must-have guide for any digital marketer engaging in British campaigns who wants to ensure that their efforts are tailored to the local culture.