This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. PPC is an essential channel for brands and businesses trying to reach a Chinese or South Korean audience on Baidu and Naver, yet in order to spend budget effectively, it is essential to understand the different products available and how to get the best visibility for your business. In this presentation, Gemma discusses the advertising options you should be aware of and share tips for how to utilise them. She also highlights some key differences between the search engines and potential pitfalls to avoid.
