A guide to advertising on Facebook

Facebook is the most popular social network in the world, with a whopping 2.5 billion monthly active users. With so many of your existing and potential customers on Facebook, you would be crazy not to include it in your marketing mix. Advertising on Facebook allows you to get your brand in front of people who do not follow you already, with an array of formats and targeting options to suit any business. But what exactly are all the options? And how can you get started with advertising on Facebook if you have no previous experience? In this guide, we cover the basics of Facebook advertising and the benefits it can bring. From reading this guide, you will learn:

  • why Facebook is an appealing platform for advertisers
  • how to set up a Facebook advertising campaign, including: choosing your objective, selecting your audience, choosing where to run your ads, choosing your budget and schedule, designing your ads, and measuring and managing your ads
  • types of Facebook ads, including photo ads, video ads, carousel ads, and collection ads
  • top tips for advertising on Facebook
  • things to bear in mind when doing this internationally

Whether you are just getting started with advertising on Facebook or if you want to improve your existing efforts, this guide is a must for any business wanting to harness the power of advertising on the most popular social media platform in the world.