How to run PPC campaigns on Baidu, Yandex and Naver

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. China, Russia and South Korea are markets with huge opportunities for international businesses yet their unique digital landscapes, as well as languages and cultures, provide challenges for search marketers. This presentation highlights some of the key differences between these search engines and Google and shares strategies for launching paid search campaigns that will bring results and drive sales.