Why SEO and PPC Are Better Together

Description

 In many businesses, SEO and PPC are two separate entities; performing different functions, working to different KPIs and managed by siloed teams. However, the benefits and advantages of integrating the two, sharing learnings and strategies are vast and many businesses are seeing the value in doing so. In this session, Michiel Das from SEAT will share real results from adopting such an approach and insights gained from the process, in a B2C context.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
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