Yandex Zen Gets Opened Up To Publishers

Yandex has launched a new publishing platform that allows content creators to post directly onto the Yandex Zen recommendations feed. Zen uses AI to suggest content to users, on both the company's mobile and desktop sites. According to Yandex, publishers are able to “create their own channels” with various types of content including news and video, as well as being able to “distribute marketing materials and use native advertising to engage with their customers”. The new publishing platform has been launched in Russia initially, but will be expanded into more countries at a later date. Currently, Yandex Zen has 6 million daily users in Russia alone, as well as being available in 50 languages around the world.