Research by NTT DoCoMo has found that traditional TV still dominates in Japan, although online video services are growing. 73% of respondents said that they watch free traditional TV on a daily or regular basis. However, just 67% watched free video-on-demand services like YouTube or Niconico Video as regularly, and only 14% paid for video-on-demand. When looking at paid video-on-demand services, separate research by Ampere Analysis found that global giants were being kept at bay by local alternatives. The most popular paid service was provided by the Japanese company dTV, which accounted for 41% of the paid market. Amazon Prime Video accounted for just 23% and Netflix came in at third place with 17%.