How to succeed with PPC in Japan

 Expanding into a new market can be an effective way to grow your business but it involves a great deal of market research and planning driven by an evaluation of your internal capabilities including whether to manage the campaigns in-house or partner with an agency. This session shows how Chrono24 successfully grew its business in Japan from a relatively unknown brand. This talk covers how to achieve quick wins in a new market, budget planning, deciding which search engine(s) to use and how to improve campaign performance.