Combining DOOH, media and video in Yandex

This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. With its leading position in the Russian market, Yandex offers a variety of ways for international advertisers to reach this ever-growing market and improve advertising ROI. In this presentation, Manfred focuses on how retargeting can support and enhance performance, utilising an array of features including DOOH, media and video.