Yandex's Director of Product Marketing, Andrey Sebrant, joins us to talk about the advances made with AI and Machine Learning, and how they're being used in search marketing. He speaks about how these advances are impacting marketing in all sectors and the risks that can come with the implementation of such technology. Andrey explains why Yandex focuses on being an early adopter of many different technologies in Russia.
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Andre is Yandex's long-time director of product marketing, and current board member of IAB Russia. He has worked in marketing for nearly 25 years and is considered one of the leading minds in new technologies in the Russian search landscape. He is also a doctor of physics.