Exploring your options for search and display campaigns on Google

The pay-per-click model set by Google AdWords offers several types of advertising campaigns to choose from, ranging from search, video, display network, and more. In this guide, we will focus on the two most common types, namely Search Network and Display, providing some valuable tips for international advertisers.

What the 'Exploring your options for search
and display campaigns on Google' guide offers:

A modern layout

Our guide combines useful information with great design.

How to choose?

Find out when to choose search over display and vice versa, by consulting our list of benefits for each type.

An international focus

What to consider if you are an international advertiser, and plenty of practical tips.

Practical take-aways

Find out about the structure of the campaigns, targeting methods, and why you should use both search and display to get the best results.

Plenty of useful resources

Our guide includes links to all the official AdWords pages, as well as lots of other Know-How guides for you to expand your knowledge on PPC!

Professional help to be at the top of your game

The information in this chapter is provided by industry experts.

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Exploring your options for search and display campaigns on Google