Our guide combines useful information with great design.
Find out when to choose search over display and vice versa, by consulting our list of benefits for each type.
What to consider if you are an international advertiser, and plenty of practical tips.
Find out about the structure of the campaigns, targeting methods, and why you should use both search and display to get the best results.
Our guide includes links to all the official AdWords pages, as well as lots of other Know-How guides for you to expand your knowledge on PPC!
The information in this chapter is provided by industry experts.