Ad Blocking Falling In The EU

The growth rate of ad blocking in the UK, France and Germany has dramatically fallen. Currently, 43 million people in these three countries use ad blockers, with nearly 30% of German internet users using the technology. However, a survey from eMarketer has shown that the popularity of ad blocking is waning. New user uptake is expected to drop from 8.8% to 7.4% in Germany, and from 10% to 8% in both the UK and France. This could soon rise again, however, with Google's new Chrome browser, which will be launched in 2018, having a built-in ad blocking solution.