Traditional media ad spend has slowed in France in 2017. Data from France Pub and the IREP has shown that during Q1 2017 advertisers in the country spent 2.5% less on traditional media overall. Advertising spend dropped most dramatically in print media, where it dropped by 5%. It is expected that TV spend will lead the way, with a total spend during the year of 3.65 billion US dollars, with digital following on 3.02 billion US dollars. Digital is also expected to see the largest level of growth, with an annual rise of 5%, taking its total French ad market share to 26.4%.