How to succeed online in Japan

Japan is one of the world's biggest economies and one of the most technologically-advanced countries in the world. However, understanding how to develop an action plan for launching in Japan can be challenging due to its unique digital landscape, with a mix of global and home-grown search and social platforms.

It is also a country with a very distinct language and culture, with a well-defined set of social norms both online and offline, that require deep understanding and adherence by any company who wants to succeed in the market.

These slides from a webinar from January 2021 will uncover the current digital landscape in Japan, its dominant search engines and social networks, and how to adapt your digital marketing strategy for optimum results. They will also share insights on the complexities of the Japanese language and culture and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the country or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve their digital marketing in Japan.

From reading these slides, you will learn:

  • the current digital landscape in Japan
  • the complexities of the Japanese language and culture and its impact on marketing
  • the most popular search engines and social media platforms in Japan
  • how to develop an action plan for launching in Japan
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