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26 September 2019
This report provides information about the culture in China.
Based on research by the renowned social psychologist Geert Hofstede, this report examines China through the lens of Hofstede's cultural dimensions and explains what these findings mean when doing digital marketing in the country.
This report is a must-have guide for any digital marketer engaging in Chinese campaigns who wants to ensure that their efforts are tailored to the local culture.