A guide to digital marketing in Sweden

The Swedish market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Sweden. From reading this guide, you will learn:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Swedish internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in Sweden
  • search engine marketing in Sweden
  • how to localise your website for Sweden
  • social media marketing in Sweden
  • the local culture and language in Sweden
  • e-commerce in Sweden

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Sweden.