Targeting China: An action plan to bring online success

It is widely recognised that China is a huge market, with huge opportunities for international businesses prepared to invest in the country and its netizens. However, to reap the rewards that China has to offer, it is essential to understand the nuances of the market and language, the complex and unique digital landscape in the country and develop a strategy tailored to the Chinese audiences you hope to reach. In this video recording from the virtual International Search Summit London 2020, Neilkriss provides an overview of the current digital landscape in China and provides an action plan any business can use to get started, or improve its presence in the country.

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