How to succeed online in Brazil

The Brazilian market is large and still growing, representing a wealth of opportunities to global brands. However, understanding how to develop an action plan for launching in Brazil can be challenging due to its unique digital landscape, language and culture.

In these slides from a webinar from October 2021, we uncover the current digital landscape in Brazil, as well as its dominant search engines and social platforms and how to adapt your digital marketing strategy for optimum results. We also share our insights on the complexities of the Brazilian Portuguese language and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the country or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve their digital marketing in Brazil.

From reading these slides, you will learn:

  • the current digital landscape in Brazil
  • the complexities of the local language and culture and its impact on marketing
  • the most popular search and social media platforms in Brazil
  • an action plan for launching in Brazil
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