A guide to persona research for social media marketers

Research is the key starting point for any efficient marketing strategy on social media. Whether the objective is widening a business' online reach or making sure online strategies are targeting the most suitable audience, identifying the right persona is essential to successful marketing and social media practices. This guide aims to help with that. From reading this guide, you will learn:

  • what persona research is
  • why persona research is important
  • how to do persona research
  • how to incorporate the findings of persona research into your social media marketing strategy

Whether you are just getting started with social media marketing or if you want to improve your existing efforts, this guide is a must for any brand wanting to successfully harness the power of persona research in order to make your social media efforts as personalised and effective as possible.