Opportunities for businesses targeting Scandinavia

Thomas Svensson talks to us about the Scandinavian markets. He discusses the current trends in the digital landscape in Scandinavia and the opportunities for international businesses thinking of targeting the market.

Learn more about:

  • The key differences between Sweden, Norway, Denmark and Finland
  • The need for localisation
  • The key pitfalls to avoid when targeting the Scandinavian markets
  • The factors that are important to get right
  • The role of social media

Thomas Svensson is a digital marketing consultant from Sweden. He is a senior advisor for both national and global B2B and B2C companies, as well for organisations within the public sector, on issues regarding online visibility, on-site behaviour and conversion.