Australian Fashion And Travel See Facebook Boom

The Australian fashion and travel industries are finding more and more engagement over Facebook. Data for Q1 2017 released by Online Circle Digital has shown that whilst the newspaper and magazine industry leads the way with around 140,000 weekly engagements on Facebook, both retail and travel are fast catching up. Between June 2016 and March 2017, the number of Facebook engagements per week in retail more than doubled. It was found in a separate study near the end of 2016 that almost 8 in 10 Australian marketers now use Facebook as a distribution channel, behind only email and LinkedIn.