This Know-How guide looks at how to achieve better and more meaningful data in your Google Analytics accounts from your LinkedIn traffic by making effective use of UTM codes. Sound good? Read on.
Our guides combine useful information with great design and helpful screenshots.
The guide concentrates on the effective use of UTM tags when gathering data from your LinkedIn campaigns.
Find out what UTM codes are, why they are important, and how to set them up correctly.
You may not have thought about this before, but a good glossary of UTM terms is essential. Find out why.
If you’re unsure of where your UTM tags will appear in Google Analytics, you will find this guide very helpful.
The information in this chapter is provided by industry experts with years of experience.
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