How to successfully set up social listening

Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but it needs to be done right. Social media provides a platform for people to voice their opinions and experiences online. Listening to what your target audience is saying in your industry is essential for your international campaigns to succeed.

Social media listening offers businesses the opportunity to understand the needs of their audience by listening to the conversations happening around their industry. This is particularly vital when creating new content, which should always be in tune with the trends in your sector. It can also be beneficial for finding conversations surrounding your competitors' activities, so you can quickly act on opportunities that would give your brand an advantage over your competitors.

In these slides from a webinar from January 2022, we look at how to successfully leverage social listening to gain an insight into your audiences' needs in any language and on the platforms where those conversations are taking place. We also look at how to successfully incorporate social listening findings and make key strategic decisions. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products within your content, or even reducing the resources you currently have within a market.

From reading these slides, you will learn:

  • How to set up successful social listening and common traps to avoid
  • Case study: How to leverage social listening insights
  • How to successfully integrate social listening insights into your global marketing approach
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